WRITE STRIKING TITLES
CRAFT
MORE
THAN
FIVE
TITLES!
YOU’LL
WRITE
RIGHT!
| STRUCTURE
1
HIT THE
RIGHT
CHORD
2
CREATE
VALUE
ANTICIPATION
3
START WITH A
QUESTION OR A
CATCHPHRASE
You know the
pain points,
you know the
concerns, craft
something that
directly addresses
the main issue,
the pressing need.
The value you are
creating with the
content is what
matters the most,
articulate that in
a crisp copy tag
that becomes the
title for your piece
The title can have
a number or a
question which
intrigues the target
reader and creates
anticipation. It’s also
a great way for the
content introduction.