RESEARCH
3
DIVE RIGHT
INTO THE
NEED OF
THE HOUR
Now that you’re comfortable with the jargon and have
looked into the purpose of the content, dive right into the
researching for the specific peice.
READ from relevant, trusted resources on the topic.
NOTE down everything important (use google keep)
[facts | statistics | graphs | anecdotes | quotes]
ANALYSE pain points of the target audience and
read on social media, comments, reviews, websites from the
potential target - what is it that they need!
ADD VALUE & STRUCTURE with 5Ws and
1 H - questions are about the content peice directly and
ideate your writing by answering these
For instance,
What do the consumers want to read ?
Why would they read this ?
How can we add vale & leave impact?
Which other resources do they read ?
Who is their potential role model ?
Where will they read this information ?