Contenido El Publicista Nº 411 Contenido Marcas 2019 | Page 9

RANKING 1.000 PRIMERAS MARCAS
MARCAS I
1.000 PRIMERAS MARCAS
MARCA
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
52
EL CORTE INGLES
LINEA DIRECTA ASEGURADORA
MUTUA MADRILEÑA
SEAT
VOLKSWAGEN
ONCE
SAMSUNG
CARTELERA
RENAULT
MOVISTAR
VODAFONE
PEUGEOT
SECURITAS DIRECT
FORD
OPEL
ORANGE
NISSAN
SANTANDER
AUDI
CITROEN
CLIN.DENT.DENTIX
TOYOTA
ING
BURGER KING
COCA COLA
BBVA
MC DONALD'S
BMW
REPSOL
LIDL
ESQUELAS
HYUNDAI
ENDESA
HUAWEI
FIAT
MODULOS VARIOS
ANUNCIOS POR PALABRAS
AMAZON
JAZZTEL WOW
IBERDROLA
CARREFOUR
MERCEDES BENZ
CAIXABANK
YOIGO
SIMYO
MEDIA MARKT
IPHONE
JEEP
COFIDIS
SKODA
VERTI
MAPFRE
HIPERCOR
LOTERIA NACIONAL
L OREAL
BANKINTER
DACIA
NESPRESSO
PACO RABANNE
KIA
COMPRAMOSTUCOCHE
DIOR
B.SABADELL
BET365
IKEA
MOVISTAR +
PANTENE
WILLIAM HILL
NIVEA
OPENBANK
MAZDA
BANKIA
CEPSA
LOWI
DIA
CHANEL
Inv 2018
(Euros)
97.464.925
64.665.997
54.420.722
48.781.182
48.185.587
42.495.964
40.961.092
36.946.564
36.446.583
34.628.976
34.624.777
34.292.149
33.142.378
32.982.686
32.447.892
29.715.185
29.686.150
26.333.816
25.389.098
24.587.294
22.954.026
22.953.584
22.921.643
22.519.218
21.873.126
21.697.069
20.571.566
18.088.864
17.949.070
17.691.365
17.466.432
16.880.405
16.629.994
16.251.994
16.219.073
16.142.296
15.800.665
15.496.082
15.241.278
15.238.269
14.216.302
14.182.372
13.666.859
13.456.917
13.397.929
12.581.583
12.459.902
12.071.667
12.034.740
11.879.690
11.572.960
11.508.586
11.253.285
11.138.312
11.115.515
11.035.157
10.111.918
10.018.545
9.819.156
9.464.336
9.305.370
9.124.857
9.019.638
8.985.029
8.878.487
8.770.738
8.719.993
8.577.715
8.450.588
8.443.297
8.407.014
8.392.191
8.287.926
8.270.174
8.181.079
8.133.962
Inv 2017 % Inc.
(Euros)
99.526.611
42.899.078
46.994.964
38.393.825
38.026.753
49.361.981
45.063.882
36.376.166
33.817.383
24.078.363
35.553.576
31.973.170
28.778.585
33.143.109
22.747.524
35.783.704
32.040.360
21.125.535
18.745.088
23.474.017
16.218.689
22.247.018
12.264.265
21.546.341
23.096.243
20.775.980
19.867.094
17.475.268
10.993.787
14.991.070
18.835.229
13.946.808
11.173.285
6.145.031
14.700.606
16.873.498
19.876.085
11.930.757
5.252.588
18.196.346
12.371.366
15.146.870
13.144.645
10.210.764
7.730.226
15.081.033
9.577.499
5.819.903
13.355.324
12.111.423
9.761.775
7.715.687
11.371.802
12.365.998
8.079.983
6.722.054
7.939.727
7.212.123
7.967.596
11.584.882
7.994.467
6.870.130
7.798.184
11.583.442
11.269.816
10.332.665
9.065.635
7.046.353
12.592.272
5.819.036
8.347.226
7.917.196
3.966.362
8.610.729
8.476.654
8.575.210
-2,1%
50,7%
15,8%
27,1%
26,7%
-13,9%
-9,1%
1,6%
7,8%
43,8%
-2,6%
7,3%
15,2%
-0,5%
42,6%
-17,0%
-7,3%
24,7%
35,4%
4,7%
41,5%
3,2%
86,9%
4,5%
-5,3%
4,4%
3,5%
3,5%
63,3%
18,0%
-7,3%
21,0%
48,8%
164,5%
10,3%
-4,3%
-20,5%
29,9%
190,2%
-16,3%
14,9%
-6,4%
4,0%
31,8%
73,3%
-16,6%
30,1%
107,4%
-9,9%
-1,9%
18,6%
49,2%
-1,0%
-9,9%
37,6%
64,2%
27,4%
38,9%
23,2%
-18,3%
16,4%
32,8%
15,7%
-22,4%
-21,2%
-15,1%
-3,8%
21,7%
-32,9%
45,1%
0,7%
6,0%
109,0%
-4,0%
-3,5%
-5,1%
EXTRA MARCAS 2019
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
CASA TARRADELLAS
ESTRELLA DAMM
ARRIAGA ASOCIADOS
NESCAFE
AQUARIUS
HONDA
PULEVA
MITSUBISHI
H & S
GIORGIO ARMANI
RENFE
Y.S.LAURENT
TELEPIZZA
ORAL B
LANCOME
GALERIA DEL COLECCIONISTA
COLA CAO
ACTIVIA
COM.AUT.MADRID
JAZZTEL
VOLVO
GARNIER
DIRECCION GENERAL TRAFICO
NESTLE
DODOT
NINTENDO SWITCH
HUGO BOSS
LG
UNICEF
TRIVAGO
COCHES
PEPEPHONE
BP
RASTREATOR
ALDI
ELVIVE
NETFLIX
FOTOCASA
SANTALUCIA
CONFORAMA
CAROLINA HERRERA
DOLCE & GABBANA
DIRECT SEGUROS
PASCUAL
RANGE ROVER
COSTA
CARGLASS
MAS MOVIL
JUST EAT
DANONE
VITALDENT
FISHER INVESTMENTS
VIVUS
SCHWEPPES
JOOM
FANTA
VODAFONE ONE PROFESIONAL
NATURGY
MAHOU
JAGUAR
IBERIA
NAUTALIA
GILLETTE
LEXUS
DANACOL
CALVIN KLEIN
EL POZO
AMSTEL
OBRA SOCIAL LA CAIXA
INFINITI
SAN MIGUEL
LO MONACO
IDEALISTA
ADESLAS
KINDER
SCHOLL
VIVAZ
GENERAL OPTICA
SUBARU
ASTURIANA
8.095.694
7.913.440
7.806.548
7.790.135
7.749.905
7.748.444
7.661.202
7.585.750
7.541.414
7.415.507
7.343.798
7.314.145
7.265.055
7.254.434
7.088.494
7.051.669
7.039.164
7.034.076
7.004.652
6.998.695
6.957.368
6.938.946
6.861.252
6.857.593
6.813.602
6.765.534
6.760.973
6.743.094
6.736.369
6.646.453
6.588.142
6.540.434
6.537.866
6.484.627
6.468.344
6.455.077
6.411.670
6.401.570
6.382.307
6.374.331
6.366.361
6.105.348
6.092.922
6.015.919
6.011.990
5.988.592
5.957.266
5.938.180
5.826.039
5.810.473
5.794.918
5.788.518
5.786.699
5.737.934
5.730.540
5.723.489
5.704.397
5.671.939
5.633.703
5.626.315
5.527.802
5.508.589
5.471.396
5.449.008
5.400.184
5.369.360
5.341.791
5.341.032
5.287.287
5.260.423
5.215.207
5.214.161
5.202.089
5.191.481
5.167.165
5.052.071
5.050.992
5.031.717
5.018.618
5.010.960
7.410.996
5.420.313
9.592.006
3.131.454
7.964.518
7.905.342
9.123.253
6.359.303
7.948.675
6.056.492
5.259.352
6.844.038
6.501.836
7.275.525
6.186.014
4.569.584
6.626.009
6.225.524
7.165.452
17.886.481
7.658.121
5.857.808
12.774.063
5.583.610
6.524.430
4.446.335
5.280.997
4.713.853
5.964.877
13.476.385
4.492.048
2.173.473
3.789.060
5.790.254
8.927.440
5.584.855
3.476.362
6.032.144
6.858.654
6.997.962
6.559.253
4.740.361
1.678.534
3.279.911
3.641.655
4.786.427
5.334.655
4.157.918
3.370.946
6.228.474
9.271.075
14.362.190
6.123.796
7.097.312 9,2%
46,0%
-18,6%
148,8%
-2,7%
-2,0%
-16,0%
19,3%
-5,1%
22,4%
39,6%
6,9%
11,7%
-0,3%
14,6%
54,3%
6,2%
13,0%
-2,2%
-60,9%
-9,2%
18,5%
-46,3%
22,8%
4,4%
52,2%
28,0%
43,0%
12,9%
-50,7%
46,7%
200,9%
72,5%
12,0%
-27,5%
15,6%
84,4%
6,1%
-6,9%
-8,9%
-2,9%
28,8%
263,0%
83,4%
65,1%
25,1%
11,7%
42,8%
72,8%
-6,7%
-37,5%
-59,7%
-5,5%
-19,2%
5.860.495
1.852.103 -2,3%
208,0%
5.531.988
4.523.978
5.012.272
6.600.028
9.736.311
6.376.097
5.612.083
3.521.366
6.215.394
3.777.893
5.514.686
4.295.831
5.430.874
4.015.933
3.683.910
3.597.089
1.661.179
7.286.224
2.580.460
4.320.444
3.656.915
3.486.272 1,8%
24,4%
10,3%
-16,5%
-43,8%
-14,5%
-3,8%
52,5%
-14,1%
41,4%
-4,1%
22,5%
-4,0%
29,8%
41,2%
44,3%
211,1%
-30,7%
95,7%
16,5%
37,2%
43,7%
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
FAIRY
GALLINA BLANCA
DUREX
CRUZCAMPO
HEWLETT PACKARD
ALAIN AFFLELOU
PLAN INTERNATIONAL
FRIGO
VOLTADOL FORTE
CATALANA DE OCCIDENTE
ESTRELLA GALICIA
ULTIMA
OTR CADENAS RESTAURA.CAF.
POKERSTARS
CHLOE
GAES
MINI
NEUTROGENA
LOEWE
EVAX
LOTERIA PRIMITIVA
GUCCI
HEINEKEN
ALLIANZ
MAY TEA
SANITAS
888SPORT
HBO
BOOKING
PUBLIPUNTO
ARIEL
EDP
BABARIA
VANISH
OCASO
UBER
CODERE APUESTAS
ROYAL BLISS
BETFAIR
MELIA
FRUCTIS
TOUS
ADOLFO DOMINGUEZ
ALHAMBRA
FINISH
AUSONIA
SHISEIDO
AMENA.COM
G.VALENCIANA
FRENADOL
AMERICAN EXPRESS
MULTIOPTICAS
GUERLAIN
BALAY
MAHOU CINCO ESTRELLAS
BWIN
CETELEM
KAIKU
G.CATALUNYA
ROLEX
BOSCH
CILLIT BANG
ALFA ROMEO
SUZUKI
TAMPAX
B THE TRAVEL BRAND
NOCILLA
XUNTA GALICIA
FLOGOPROFEN
CREDITEA
TUI
EURO MILLONES
ECOEMBES
MUTUACTIVOS
MAC
PANDORA
LOGITRAVEL
BIMBO
SHEIN
VUELING
4.994.214
4.973.583
4.972.831
4.897.992
4.880.679
4.817.491
4.761.625
4.755.113
4.754.889
4.690.423
4.653.778
4.632.114
4.632.006
4.617.915
4.567.035
4.563.316
4.559.104
4.489.913
4.401.561
4.400.775
4.387.111
4.375.788
4.365.953
4.360.252
4.354.992
4.352.759
4.329.711
4.300.524
4.280.688
4.262.670
4.257.708
4.230.045
4.223.868
4.206.942
4.197.543
4.126.904
4.104.704
4.088.294
4.083.458
4.081.018
4.077.533
4.046.928
4.043.441
4.025.182
3.991.289
3.970.717
3.940.742
3.893.869
3.882.415
3.851.982
3.820.625
3.809.320
3.808.139
3.804.881
3.788.760
3.766.969
3.764.956
3.757.575
3.727.285
3.716.271
3.691.537
3.665.293
3.661.574
3.650.092
3.646.951
3.613.765
3.555.555
3.544.132
3.530.642
3.515.579
3.490.637
3.486.360
3.454.084
3.430.906
3.426.428
3.409.584
3.402.901
3.401.418
3.400.011
3.399.519
4.886.629
5.219.115
4.786.865
3.440.839
3.324.842
4.613.468
1.130.808
5.752.181
5.228.166
1.916.881
4.145.561
5.393.497
5.018.306
6.544.774
2.756.782
3.706.071
5.019.139
3.813.261
5.260.748
3.456.948
4.895.255
2.607.646
10.241.347
3.418.001
2,2%
-4,7%
3,9%
42,3%
46,8%
4,4%
321,1%
-17,3%
-9,1%
144,7%
12,3%
-14,1%
-7,7%
-29,4%
65,7%
23,1%
-9,2%
17,7%
-16,3%
27,3%
-10,4%
67,8%
-57,4%
27,6%
3.729.956 16,7%
3.741.084 15,7%
8.370.135 -48,6%
4.372.864 -2,1%
4.216.106
1,1%
3.682.079 15,6%
4.307.362 -1,8%
4.524.280 -6,6%
4.839.138 -13,1%
4.457.145 -5,8%
15.423 266...%
1.888.384 117,4%
3.886.366
5,2%
3.082.736 32,5%
18.442.751 -77,9%
4.259.962 -4,3%
2.245.544 80,2%
3.418.808 18,3%
2.331.469 72,6%
4.830.445 -17,4%
3.898.018
1,9%
3.634.125
8,4%
4.423.283 -12,0%
2.093.091 85,5%
4.609.612 -16,4%
3.237.411 18,0%
4.663.480 -18,3%
3.189.680 19,4%
4.523.754 -15,9%
4.050.126 -6,5%
5.939.752 -36,6%
2.298.343 63,8%
3.071.442 22,3%
4.056.501 -8,1%
3.635.966
2,2%
4.961.742 -25,6%
3.960.969 -7,5%
5.263.915 -30,4%
4.771.326 -23,5%
2.752.478 32,5%
3.867.319 -6,6%
3.532.575
0,7%
3.975.067 -10,8%
3.616.284 -2,4%
2.065.193 70,2%
2.824.871 23,6%
3.679.092 -5,2%
4.686.024 -26,3%
1.573.554 118,0%
1.855 1846...%
4.016.427 -15,1%
4.592.377 -25,9%
2.875.760 18,3%
6.133.796 -44,6%
2.037.925 66,8%