Contemporary Art Mar. 2014 | Page 12

  Identity Identity is... v Fluid or in a flux (there is constant change in what identity could mean). v Could be related to gender (male, female, transgender) but it may also be our cultural identity like race and religion. v Situational. You can also create another identity, an alter-ego, and perform that identity (recreate another character) We tend to perform different identity roles in different environments. For example, our personality as a student in a classroom would be different than our personality when we're working as a retail assistant at a store or the personality we have when we hang out with our best friends. This makes performing an identity situational. An example of an artist that uses identity in his artwork is: James Luna. James Luna is a Native American artist who lived in La Jolla Indian Reservation since 1975. He identifies himself to be a Native American which is his identity. The museum sees natives to be more tribal-like and shows it to be more of the ideal/ obscure view of Native American traditions. Luna wanted to show how natives actually are so he became a human artifact. James Luna would lie on a display case and the tags on the case would say: "scars James Luna: The Artifact Piece, 1987. (caused by drunkenness and Mixed media installation and performance.   fights) and emotional scars (life experiences)". Usually in the same room of the exhibit it contains the same theme artworks within it. So James Luna had everyday objects found in houses like books and music cassettes and put them as pieces of artifacts in the exhibit as well. You would expect to see "scar (a wound from a war)" but James Luna's exhibit shows the true Native American life.     Page 7