Consumer Snapshot Volume X Executive Summary - Consumer Snapshot Vol. X | Page 6

7 Key Consumer Insights
1
Consumers are
focusing more on
their health while
isolated, with 42%
eating more healthily,
40% doing more
physical exercise and
55% doing more to
look after their mental
well-being.
2 Technology is playing a role in physical
exercise routines, with 25% accessing
online videos to guide their physical
exercise routine and 16% downloading a
mobile app to assist.
3 At-home personal care is also
prominent, with 50% doing manicures/
pedicures, 58% implementing skin care
regimens and 45% using aromatherapy.
4 Once businesses reopen, 28% of spa-goers noted they aren’t nervous at all
to visit a spa, while 47% are a little nervous and only 25% are very nervous.
This compares to 38% indicating they would be very nervous to take a
flight, 27% to go to a shopping mall and 17% to get a haircut at a salon.
5 When spa-goers return to a spa,
they are likely to bring their own
hand sanitizer with them (72%),
avoid communal spaces (65%) and
avoid shared amenities (64%).
7
6
Four out of ten spa-goers (42%)
anticipate asking their therapist to
wear a mask during a treatment and
an additional 31% are undecided
about their mask preference.
Consumer expectations
regarding spending on
spas does not vary wildly
from expected spending
on other activities, with
more than 80 percent of
respondents reporting
that they will spend as
much or more on spas
after the pandemic ends
as they did before.
INSIGHTS FROM 2020 ISPA CONSUMER SNAPSHOT, VOL. X
NAVIGATING THROUGH THE COVID-19 PANDEMIC: A CONSUMER’S POINT OF VIEW