- The online clothing and footwear market is forecast to account for 24.3 % of all online retail spend in 2016 , making it the largest online sector ahead of electricals and food and grocery .
- Online pureplays will account for 27.8 % of the online clothing and footwear market in 2016 .
- Stores remain highly influential in the retail sector - especially for younger shoppers , with 80 % of 16-34 year olds ' spend made via physical stores . This puts online pureplays at a distinct disadvantage , and makes expansion into physical retailing more attractive .
- Shop Direct brand Littlewoods is on the decline with a forecast online pureplay clothing and footwear market share of 6.4 % in 2016 . With significant overlap in terms of product offer with its sister brand Very . co . uk , Littlewoods has lost relevance and destination status in the UK clothing and footwear market .
- Amazon is the best recognized online pureplay and remains front of mind for online shoppers , being viewed as a trusted brand . However , it has achieved somewhat limited success in clothing and footwear , despite a 57.9 % online visitor penetration rate , owing to its focus on other products categories such as electricals , entertainment and homewares .
Reasons To Buy - Utilize the detailed data and insight on the market to help form an effective growth strategy in the online clothing and footwear pureplays market .
- Learn which physical retailing opportunities to seize and how private label ranges play an important role in the success of standalone stores .
- Understand how to get ahead in the market by investing in delivery and returns .
- Identify the opportunities to grow business in this sector by comparing strategies of the key players in the market and their performance metrics .
- Understand how online clothing and footwear spend per head will change over the coming years , and learn which areas of the market are most lucrative for pureplays to target .
- Understand consumers ' views on how the weather impacts their shopping behavior in order to minimize its detrimental impact .
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Table Of Content Introduction The hot issues What people buy Where people shop
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