Consumer Goods Research Reports by Radiant Insights Small Kitchen Appliances Market

Small Kitchen Appliances Market Size, Share, Growth, Cost
and Price, Analysis, Key Trends and Opportunities Forecasts
2016
Summary
Small kitchen appliance market is forecast to be worth£993m in 2016. 2016 is set to see growth in Small Kitchen
Appliances fall back to its lowest level since 2013, as the post-Brexit fallout increases consumer cautiousness.
While inflation will see category values continue to increase it will also hit retailer margins and encourage trading
down in products such as toasters, can openers and kitchen scales. While some products, such as Nutribullets and
slow cookers, are capturing the consumer imagination and boosting growth, others, such as deep fat fryers, are
falling away.
View Summary of This Report @ http://www.radiantinsights.com/research/small-kitchen-appliances-2016
Key Findings
- 2016 is set to see growth in small kitchen appliances fall back to its lowest level since 2013, as the post-Brexit
fallout increases consumer cautiousness.
- Argos leads share of small kitchen appliances. The new Argos-Sainsbury's hybrid will be formidable not only in
terms of reach, both through stores and online, but in its value credentials, in its possession of a wide range of SKA
brands and in its resonance with consumers.
- 76.1% of all SKA purchases are replacements and purchases remain highly brand driven, with price remaining the
key consideration in determining choice of retailer.
- The popularity of freestanding blenders and juicers, driven by demand for cheap and healthy smoothies, and
epitomized by the success of the Nutribullet, has given the food prep category a boost. Volumes will remain stable
in 2016, even as more frivolous products, such as ice cream makers and meat mincers, fall away.
Synopsis
The Verdict Small Kitchen Appliances report forms part of the Home Retail Series, and offers a comprehensive
insight into small kitchen appliance retailing in the UK, analysing the market, the major players, the main trends,
and consumer attitudes.
It provides in-depth analysis of the following:
- Issues and strategies for success
- The market
- Retailers
- Consumers
Reasons To Buy