Consumer Goods Research Reports by Radiant Insights India Air Care Market Size, Share, Growth, Trends,

India Air Care Market Size, Analysis and
Forecasts 2017
“Though the Indian air care category is still nascent
with low penetration and involvement, but the
rising disposable income has enabled higher out of
pocket expenditure on FMCG products by the Indian
consumers.”
The latest market research report titled Air Care Market in India 2017, finds the growing awareness
coupled with increasing income among urban consumers to be one of the key reasons for the
growth of the sector. Though the Indian air care category is still nascent with low penetration and
involvement, but the rising disposable income has enabled higher out of pocket expenditure on
FMCG products by the Indian consumers. Growth in the awareness regarding benefits of air
fresheners and the need to maintain a clean environment is further leading to increased demand for
air care products. Car fresheners dominate the air care market followed by home and bathroom
fresheners.
Complete Report Available @ http://www.radiantinsights.com/research/air-care-
market-in-india-2017
However, challenges associated with retailing of air care products are hampering growth of the
segment. Consumers who are aware of the presence of toxic ingredients in various air care products
are generally averse to using these products, which hinders the growth of the market. Despite
these challenges, the air care market is expected to grow over the next five years and exhibit a
strong CAGR as the market has started to evolve with brands introducing innovations in products
and aggressively promoting their offerings through target-specific marketing campaigns for urban
consumers of the country. Dabur has a long established leadership in air care under its brand
Odonil which has continued to enjoy huge popularity among consumers for years.
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