Consumer Bankruptcy Journal Summer 2016 | Page 9

#NACBASF 2016: IS YOUR BUSINESS A FORCE TO BE RECKONED WITH? By Christine M. Kieta, The Law Office of Christine M. Kieta, PC How do attorneys revolutionize their practices and convert them into high-performing, high-earning power players? And what does NACBA’s San Francisco 2016 Convention have to do with that? Business advice ranks as high as CLE especially for consumer bankruptcy attorneys as almost all are entrepreneurs owning or working in small practices. These small practices typically manage people with consumer debts or small businesses struggling with bad decisions or inexperienced leadership. Bankruptcy balances consumers and creditors against one another with one element that interests everyone: money. According to the speakers at the NACBA San Francisco Convention these small practices also have the power to change the bankruptcy legal landscape. The Convention was designed to give the attendees a two-fold profit: continuing legal education in consumer bankruptcy, and business building strategies. Being the only association for consumer bankruptcy attorneys that is national in scope the attendees, speakers, and even sponsors came from all over the country. This eclectic group gave the attendees the ability to find out from other lawyers how they built their practices, to learn from speakers about other profitable areas that are related to bankruptcy, and to have venders there offering new technology to improve practice management. DON’T FILE THAT BANKRUPTCY! Consumers with unplayable debts come to bankruptcy attorneys with a host of complaints and horror stories. Since they often have a real need that bankruptcy serves the easiest way to deal with these complaints is through filing bankruptcy. It’s the end all be all. But the speakers at NABCA’s San Francisco Convention had a different suggestion: don’t file that bankruptcy. Is there a violation of the Telephone Consumer Protection Act or the Federal Fair Debt Collection Practices Act? How about another consumer protection law? Depending on the complaint the creditor may have violated a lucrative consumer protection law trying to collect a debt that stands to bring in attorney’s fees or other damages. And these damages can be so large that the consumer may no longer have a need to file bankruptcy. Speakers also taught the attendees of ways to develop their own bankruptcy practices more fully. Attendees listened to speakers discuss how they developed their respective bankruptcy practices and what they do convert one-time clients into longterm relationships by finding additional needs to serve. BUSINESS BUILDING ADVICE FROM THE TRENCHES Bankruptcy flexes a national muscle and is backed by the power National Association of Consumer Bankruptcy Attorneys Summer 2016 of numbers. It collects small law practices across the country offering hands-on contact with and feedback from consumers and small businesses in different demographics. In a way these attorneys are on the front lines of helping people restore their lives and businesses so that they can return to society with a fresh slate. Suffice it to say that well-run, successful practices are essential to bringing the message of bankruptcy and the consequences of debt to the ears of the Courts and Congress. For these law practices the business model seems to be best captured as “more clients means more money” … and more stress, more time at the office, more time at the computer, more time managing client expectations, and so forth. Hopefully, these clients all bring in the exact same issue so there is no need to spend more time learning each area that walks in the door. But no two clients have the exact same issue. And law practices grow around the economies and demographics in which they sit. Not surprisingly attorneys all clustered together in a city have similar practices. They also have similar limitations. NACBA’s San Francisco Convention gave hundreds of attendees a chance to spend a meaningful amount of time with one another learning about each other’s practices and the areas that make the most money. Since the attendees were from all over the country they brought with them a variety of practice areas reflecting the CONSUMER BANKRUPTCY JOURNAL 9