6 STEPS TO IMPROVE CONVERSION
may want to, you may intend to, but it
rarely happens immediately because
of your workload. So what to do?
Hire the right people and automate
the follow up process! You simply
cannot be consistently good at
lead conversion unless you have
a system in place that sends your
prospect an immediate message (text
or email) responding to their inquiry.
Every contingency can be planned
for in advance with an automated
marketing system. A prospect calls in,
a staff member obtains a cell phone
number or email address, enters it
into the system, and that person is
immediately sent an educational email
or a video or a series of text messages
with links. That information encourages
them to set an appointment, educates
them further about your firm, includes
some testimonials from other clients,
offers a free consultation, or whatever
else you want to happen next. We
put the same process in place for our
clients when they get leads from their
website, blog, live chat program, and
social media posts.
An automated marketing system
enables you to implement a drip
marketing email or text campaign
that guides your prospects along the
path towards becoming a new client.
If they miss their initial appointment,
this triggers a series of emails or texts
encouraging them to reschedule. If
they don’t sign with you after the initial
meeting, another series of emails or
texts prods them to take that step. All
of this can be done with the “click of
a button” and without any intervention
from busy attorneys and paralegals