Consumer and Retail Market Research Report New Research Into Vitamins and Dietary Supplements | Page 3

Competitive Landscape Prospects Category Data Summary 1 Dietary Supplements : Brand Ranking by Positioning 2016 Summary 2 Multivitamins : Brand Ranking by Positioning 2016 Table 1 Sales of Vitamins and Dietary Supplements by Category : Value 2011-2016 Table 2 Sales of Vitamins and Dietary Supplements by Category : % Value Growth 2011-2016 Table 3 Sales of Dietary Supplements by Positioning : % Value 2011-2016 Table 4 Sales of Fish Oils / Omega Fatty Acids by Type : % Value 2011-2016 Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type : % Value 2013-2016 Table 6 Sales of Tonics by Positioning : % Value 2013-2016 Table 7 Sales of Multivitamins by Positioning : % Value 2011-2016 Table 8 NBO Company Shares of Vitamins and Dietary Supplements : % Value 2012-2016 Table 9 LBN Brand Shares of Vitamins and Dietary Supplements : % Value 2013-2016 Table 10 LBN Brand Shares of Vitamins : % Value 2013-2016 Table 11 LBN Brand Shares of Dietary Supplements : % Value 2013-2016
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