Construction Middle East: Arabian Civil Engineers by GineersNow GineersNow Engineering Magazine Issue No. 014, Sau | Page 41

How big is your company?
We just have under 4,000 employees
with 18 branches throughout the
Kingdom of Saudi Arabia
What are your future expansion
plans?
For any company to sustain its
growth and expansion, it must focus
on its core businesses, which in our
case are Heavy Machinery,
Transportation, Energy and
Investments. But the company must
have an effective succession plan
that continuously feeds in young
blood in the cadres of its workforce,
bringing energy, passion and new
perspective to how a business
should be conducted.
Our company has just done that,
where young employees have earned
leadership positions after years of
working in various roles in the Group
companies, learning and developing
themselves in preparation for higher
and higher ranks in the echelon of
management.
THE ORGANIZATION
How many engineers do you have in
your company?
One third of our employees are
engineers, including highly qualified
young Saudi ladies, with world class
technical knowledge that we are
proud of, as well as our global
partners, who have been impressed
with our national cadres.
How do you motivate your
employees?
We have a great working
environment and we value our
employees as our greatest asset. We
share common values that drive our
commitment to a sustainable
business model. This is based on
compassionate capitalism, where we
care for the environment, for our
people, our clients and our
community, yet remain a viable and
profitable business.
THE PRODUCTS
What are the most successful
products that you have launched
and why was it a success?
Our success is based on helping our
clients with the best-in-class
products and services in order that
they are successful in their
businesses.
What products are you working on
right now?
a. What technologies do you use in
your latest machineries?
As part of our successful
implementation in our machines
(whether construction machinery,
such as those made by Caterpillar, or
commercial vehicles), we equip them
with sensors that are connected to
the GPS chips sending technical
data to our centers. Then, we can
analyze and send reports to our
clients, which improves the operation
and maintenance of those units that
are sometimes in the remotest of
areas.
b. What kind of support do you offer
to your clients?
We have mobile units that are always
nearby to help our clients, whenever
they need our support.
c. Where are they manufactured?
Though most of our products are
manufactured abroad, we are
increasingly looking at manufacturing
whatever components or parts that
have a critical mass volume, making
local production viable.
LEADERSHIP &
ENGINEERING TRENDS
What is the leadership style in KSA
or the Middle East?
This is not a fair question, as
leadership styles, whether in Saudi or
elsewhere in the world are varied,
especially when you take into
consideration different industries and
regional differences.
Construction Leaders • April 2017
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