“It’s not about ‘gamifying.’ It’s about
driving revenue, saving costs, making people more
efficient.”- Bob Marsh, CEO LevelEleven
Student activity in most B-schools reaches its peak this
time of the year as top recruiters launch their case
study competitions. While the students rush around in
a frenzy trying to analyse, interpret and present their
way to PPO’s/PPI’s, the companies too aim to attract
the best talent from across the country. Case in pointMahindra War Room. Mahindra uses game elements of
points, levels and awards in order to attract and identify potential candidates for its GMC program. Recruitment processes are time consuming and tedious for
both the recruiter and recruitee. Measures such as the
one taken by Mahindra, make this process engaging.
That’s gamification in its essence.
Gamification is the use of game elements to increase
engagement in purposeful activity. It serves as a tool
for intrinsic reinforcement of employees and organ \