Conservation Outreach Manual Campaign Manual FINAL | Page 18

Campaign Brief : Activities and Budget

Target Group / Audience
Target audience 1 Grand Anse Stakeholders ( Private Sector , Hoteliers , public )
Activities Objectives / Description Expected Outcomes Total Budget
Activity 1 Gala
A Gala will : - showcase Grenada ’ s marine ecosystem resources - show correlation between healthy marine ecosystems and economies - promote ecotourism and importance of marine conservation - exhibit and / or auction photography , art and craft competition entries to boost awareness - encourage hoteliers to register their hotels to take a pledge to assist MMA managers
These activities will help raise awareness of marine ecosystem conservation and habitat protection while also building relationships between MMA managers and hoteliers .
Activity 2 Learning Exchange
Fisheries Division will facilitate workshop with involve hotel management registered to take the MMA pledge . This workshop should : - Demonstrate measures practices that can be implemented by hotel staff and guests to assist in marine management - Outline measures to reduce negative impacts on the marine environment ( solid waste & sewer pollution , etc .) - Share experiences / stories of hotels where some / all of the outlined measures are implemented successfully .
This learning exchange program will help hoteliers to develop a time oriented ‘ plan of action ’ for making changes in their hotels .
Target audience 2 Media Houses
Activity 3 Familiarization Tour
Media house representatives will be invited to tour the proposed area for the establishment of the MMA , participate in snorkeling or discover dive activity geared towards ' opening their eyes ' to the beauty of the area and sensitizing them on the importance of protecting it .
This tour would heighten sensitization of media personnel to MPA ’ s
Activity 4 Identify an Ambassador
Identify and develop a relationship with at least one person in each media house . This relationship will facilitate efficient transfer of information between MMA Managers and media entities and ensure information is constantly shared with the public . Ambassadors will also participate workshops , which will build their knowledge of the marine environment .
This will improve communication between the MPA Managers , media houses and the public
Conservation Outreach Manual - Page 18