Sample Campaign Brief( Grenada)
1. Summary of campaign
The This is Who We Are campaign will build relationships with stakeholders and encourage them to share stories and experiences for environmental awareness. This innovative and dynamic campaign will bring together stakeholders such as fisherfolk, hoteliers, other private sector organizations and other organizations. To achieve these objectives“ SEA Our Life” targets stakeholders from the communities of the proposed Marine Protected Area, schools and the public to participate in the various activities hosted by the division. Fishers from neighboring MPAs will be invited to share their success stories with fishers operating within the new protected area. The“ SEA Our Life” campaign will be implemented through high impact videos, environmental theater productions, radio programs, fun fairs, mascots, and photography and art competitions, among others. In addition, it is our hope to run some of the campaign activities in conjunction with selected local private sector organizations including hotels, banks, restaurants and cinema.
2. Introduction into Marine Management Status in your country
Following the launch of the Caribbean Challenge Initiative, Grenada completed its Protected Areas System Plans. It is expected that Grand Anse Marine Protected Area will be declared with the support of the ECMMAN Project. This campaign will contribute to the ECMMAN objective to‘ strengthen the capacity of adaptive management of MPAs in Grenada with the aim of enhancing the effectiveness and impact on the livelihood of coastal communities, as well as on biological diversity and ecosystem services’ so that locals are fully aware and involved in the process of designation.
3. Campaign goals
• To promote and foster partnerships with key stakeholders in the Grand Anse MPA Area.
• To cultivate understanding and build relationships among key stakeholders throughout Grenada’ s MPAs
• To educate and change the perception of fisherfolk on the benefits of marine protected areas.
• To gain support from MPA stakeholders, potential sponsors, community officials and the general public.
4. Key target audiences and rationale
a. Schools should be a building block for the education and dissemination of information generally, since children / youth are the future of any nation and are also considered vehicles through which messages are communicated to the wider population( parents and relatives).
b. Communities and community groups are considered influencers“ on the ground,” and can assist in educating, teaching, sensitizing and policing. c. Government Ministries & Departments are strategic partners with a stake in development, environmental protection, and food security. d. Media houses are partners in national education and sensitization also to engage the public in MPA activities. e. Private sector, Hoteliers are partners in lobbying, providing financial, technical and other support for the MPAs.
f. Businesses that use the MPA( Dive shops etc.) are strategic partners that could provide support for the management and protection of the MPAs and who have a vested interest in the sustainability of MPAs.
Conservation Outreach Manual- Page 16