Sample Campaign Brief ( Grenada )
1 . Summary of campaign
The This is Who We Are campaign will build relationships with stakeholders and encourage them to share stories and experiences for environmental awareness . This innovative and dynamic campaign will bring together stakeholders such as fisherfolk , hoteliers , other private sector organizations and other organizations . To achieve these objectives “ SEA Our Life ” targets stakeholders from the communities of the proposed Marine Protected Area , schools and the public to participate in the various activities hosted by the division . Fishers from neighboring MPAs will be invited to share their success stories with fishers operating within the new protected area . The “ SEA Our Life ” campaign will be implemented through high impact videos , environmental theater productions , radio programs , fun fairs , mascots , and photography and art competitions , among others . In addition , it is our hope to run some of the campaign activities in conjunction with selected local private sector organizations including hotels , banks , restaurants and cinema .
2 . Introduction into Marine Management Status in your country
Following the launch of the Caribbean Challenge Initiative , Grenada completed its Protected Areas System Plans . It is expected that Grand Anse Marine Protected Area will be declared with the support of the ECMMAN Project . This campaign will contribute to the ECMMAN objective to ‘ strengthen the capacity of adaptive management of MPAs in Grenada with the aim of enhancing the effectiveness and impact on the livelihood of coastal communities , as well as on biological diversity and ecosystem services ’ so that locals are fully aware and involved in the process of designation .
3 . Campaign goals
• To promote and foster partnerships with key stakeholders in the Grand Anse MPA Area .
• To cultivate understanding and build relationships among key stakeholders throughout Grenada ’ s MPAs
• To educate and change the perception of fisherfolk on the benefits of marine protected areas .
• To gain support from MPA stakeholders , potential sponsors , community officials and the general public .
4 . Key target audiences and rationale
a . Schools should be a building block for the education and dissemination of information generally , since children / youth are the future of any nation and are also considered vehicles through which messages are communicated to the wider population ( parents and relatives ).
b . Communities and community groups are considered influencers “ on the ground ,” and can assist in educating , teaching , sensitizing and policing . c . Government Ministries & Departments are strategic partners with a stake in development , environmental protection , and food security . d . Media houses are partners in national education and sensitization also to engage the public in MPA activities . e . Private sector , Hoteliers are partners in lobbying , providing financial , technical and other support for the MPAs .
f . Businesses that use the MPA ( Dive shops etc .) are strategic partners that could provide support for the management and protection of the MPAs and who have a vested interest in the sustainability of MPAs .
Conservation Outreach Manual - Page 16