Conservation Outreach Manual Campaign Manual FINAL | Page 14

Case Study: This is Who We Are
Sibling Rivalry: Campaign Competition
During the 6 months, the campaign coalitions
received ongoing mentorship to implement the
activities in their workplan and address arising
challenges. Their campaign activities reflected the
local cultures and uniqueness of each island, and
included activities such as school presentations,
movie nights, fishing tournaments, art
competitions, trash bin painting, fashion shows,
media workshops, flash mobs, body art, and
cooking demonstrations. Due to the excitement
generated by the competition and the interactive
activities, the campaign teams attracted the
support of local partners, corporate sponsors and
the media.
The Grand Prize: Award Ceremony
At the end of the six-month competition, The
Nature Conservancy hosted an Award Ceremony.
During the Ceremony, the teams presented their
successes to a panel of international judges.
Judges selected winners based on their theory
of change, creativity, impact, partnerships and
sustainability. The winning countries received
additional funding for future awareness activities.
Conservation you Can Dance to
The logo, designed by Christabelle Andrews
of Grenada, gave the campaigns a regional
theme and brand.
Conservation Outreach Manual - Page 14
All six islands partnered with popular local artists to write, record and
produce This is Who We Are songs and music videos. The songs and
videos gained recognition throughout the region and especially helped to
reach the younger generation.
Check out five of the musi c videos at nature.org/ThisIsWhoWeAre