Conservation Outreach Manual Campaign Manual FINAL

CONSERVATION
OUTREACH MANUAL
TIPS FOR BUILDING PUBLIC AWARENESS
Contents:
Introduction
E
nvironmental awareness campaigns should aim for the heart.
Through emotions, culture and positive messages, they should
provoke a lasting connection with nature and a desire to preserve
it. In the Caribbean, some of the most successful campaigns have
partnered with music, dance, cultural ambassadors, poetry, and
art in order to transform how people interact with and respect their
natural resources.
This manual is intended to help marine resource managers,
agencies and organizations plan impactful awareness activities.
It provides an overview of key concepts in communications,
with examples to guide the reader through the development and
implementation of community outreach programs.
The manual was produced by The Nature Conservancy based on best practices
from a successful awareness campaign implemented across six Eastern Caribbean
islands. The project is part of the International Climate Initiative (IKI) funded
by The Federal Ministry for the Environment, Nature Conservation, Building and
Nuclear Safety (BMUB) based on a decision adopted by the German Bundestag.
Please use the following citation when referencing this manual:
The Nature Conservancy. (2017). Conservation Outreach Manual: Tips for Building
Public Awareness. St. George's, Grenada.
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Introduction
Identifying Goals, Objectives & Audience
Messages
Media
Hosting Awareness Events
Event Planning Spreadsheet
Environmental Games
Engaging Schools
Measuring Your Impact
Designing Surveys
Case Study: This is Who We Are Campaign
Helpful Resources
Sample Campaign Brief