Conquista - The Cycling Quarterly Issue 7 | Page 5

Bike Pure is an independent not for profit organisation who promote the integrity of cycle sport worldwide. Bike Pure’s core mission is to educate cyclists, coaches and parents of all ages and abilities on the importance of sporting ethics, sportsmanship and anti-doping. Bike Pure support many projects around the world, working closely with coaches and youth groups to ensure the message of fair, honest sport is adhered to and promoted in a positive manner. Bike Pure is run voluntarily and raise much needed funds through the sale of items on it’s online store bikepurestore.org where 100% of profits go back into the organisation to promote education and awareness. Please support fair honest sport. We all have a part to play in the promotion of sporting ethics and integrity. Download our FREE Ethics Guide for riders, coaches and parents at www.bikepure.org Foreword by Graeme Obree 100% of profits go towards funding educational material and youth projects. bikepurestore.org Time trial, Cyclo Cross and Track versions also available Bike Pure Affiliates bikepure.org bikepurestore.org [email protected] 5