THE ANTLERMAX® TECHNOLOGY STORY
ANTLERMAX® BY-PASS PROTEIN TECHNOLOGY
Developed in 1995 as an innovative first from Purina,
AntlerMax® By-Pass Protein Technology promotes antler
growth by improving protein quality.
ANTLERMAX® PROTEIN
ABSORBED IN THE
SMALL INTESTINE
HOW IT WORKS - Traditional deer
feed protein is typically broken down
by bacteria in the deer’s rumen and the
deer digests the bacteria in its stomach.
But the quality of the protein can be
degraded by these bacteria, leaving lowerquality amino acids available for antler
growth. AntlerMax® By-Pass Proteins are
protected from being broken down by
these bacteria. They “by-pass” the bacteria
in the rumen, so the high-quality amino
acids are digested in the small intestine,
which can support greater antler growth.
MICRO
ORGANISMS
SMALL
INTESTINE STOMACH
MICRO
ORGANISMS
RUMEN
TRADITIONAL
PROTEIN
ANTLERMAX®
PROTEIN
ANTLERMAX® MINERAL TECHNOLOGY
This proprietary technology provides an optimal nutritional mineral package for antler
development.
HOW IT WORKS - Proprietary levels and ratios of essential minerals, including chelated
minerals, help maximize every buck’s genetic potential for antler growth while supporting
reproductive performance in does and helping to produce strong, healthy fawns.
NUTRITIONAL ENHANCEMENTS
• Now contains twice the amount of proprietary AntlerMax®
By-Pass Protein than 2012 formulations
• Enhanced trace mineral levels and ratios to support antler
production at an early age
• Increased fat levels to promote optimal body condition
• Increased levels of Vitamin D for calcium and phosphorus
utilization
REGIONAL FORMULATIONS
Purina® AntlerMax® diets are regionally formulated based on our extensive deer liver
research that highlights regional mineral deficiencies. Purina® AntlerMax® diets help meet
these regionally focused deficiencies.
ANTLERMAX.COM
The unique combination of AntlerMax® By-Pass Protein Technology, Mineral Technology,
Nutritional Enhancements and Regional Formulations culminates in a premium feed,
designed specifically for deer!
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