Connection Spring 2015 - Page 27

THE ANTLERMAX® TECHNOLOGY STORY ANTLERMAX® BY-PASS PROTEIN TECHNOLOGY Developed in 1995 as an innovative first from Purina, AntlerMax® By-Pass Protein Technology promotes antler growth by improving protein quality. ANTLERMAX® PROTEIN ABSORBED IN THE SMALL INTESTINE HOW IT WORKS - Traditional deer feed protein is typically broken down by bacteria in the deer’s rumen and the deer digests the bacteria in its stomach. But the quality of the protein can be degraded by these bacteria, leaving lowerquality amino acids available for antler growth. AntlerMax® By-Pass Proteins are protected from being broken down by these bacteria. They “by-pass” the bacteria in the rumen, so the high-quality amino acids are digested in the small intestine, which can support greater antler growth. MICRO ORGANISMS SMALL INTESTINE STOMACH MICRO ORGANISMS RUMEN TRADITIONAL PROTEIN ANTLERMAX® PROTEIN ANTLERMAX® MINERAL TECHNOLOGY This proprietary technology provides an optimal nutritional mineral package for antler development. HOW IT WORKS - Proprietary levels and ratios of essential minerals, including chelated minerals, help maximize every buck’s genetic potential for antler growth while supporting reproductive performance in does and helping to produce strong, healthy fawns. NUTRITIONAL ENHANCEMENTS • Now contains twice the amount of proprietary AntlerMax® By-Pass Protein than 2012 formulations • Enhanced trace mineral levels and ratios to support antler production at an early age • Increased fat levels to promote optimal body condition • Increased levels of Vitamin D for calcium and phosphorus utilization REGIONAL FORMULATIONS Purina® AntlerMax® diets are regionally formulated based on our extensive deer liver research that highlights regional mineral deficiencies. Purina® AntlerMax® diets help meet these regionally focused deficiencies. ANTLERMAX.COM The unique combination of AntlerMax® By-Pass Protein Technology, Mineral Technology, Nutritional Enhancements and Regional Formulations culminates in a premium feed, designed specifically for deer! 27