Connected Living Room Market Global Scenario, Market Size, Outlook, Global Connected Living Room Market | Page 2

2016-2024, owing to demand of control & security at homes. Furthermore, by product, the
market is segmented as security system, smart plugs, consumers computing, set-top boxes, TV
systems, gaming consoles, wireless speakers and others. Consumers computing and TV systems
dominated the product type segment accounting for 28.1% and 18.5% respectively in the year
2016.
Geographically, the market is bifurcated into North America, Europe, Asia-Pacific and Rest of the
World (RoW). In 2016, North America accounted for the largest market share of 31.5%, owing to
the rising need for better entertainment and personalized services. Whereas, Asia Pacific is likely
to grow at a fastest CAGR of 8.7% during the forecast period, owing to the rapid urbanization,
rising disposable income and high penetration of smartphones & smart TVs.
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Market players have used various strategies to increase their market share and global presence.
For instance, in February 2017, Samsung Electronics launched the new Facebook video app for
TV on Samsung Smart TVs. Additionally, the key players in the connected living room market
include Xplore Technologies Corp., Panasonic Corporation, DRS Technologies Inc., Hitachi, Ltd.,
Mountain Secure Systems, General Electric, Toshiba Corp., Koninklijke Philips N.V. LG Electronics,
Inc., and Samsung Electronics Co. Ltd., among others.