CONTENT
THE CULTURE ISSUE
16
DEFINE YOUR CORPORATE CULTURE —
Strategically Shaping Your Business Game
15 POWERFULLY
PRESENTING YOUR BUSINESS —
In Writing and In Person
7LEVERAGE
THE STRENGTHS OF EMPLOYEE MINDSETS
22 BOOK
REVIEW :
Energize Culture and Mobilize Strategy through Leverage : The CEO ’ s Guide to Corporate Culture
THE NEW
10BUSINESS
SPEAK
3THE VALUE OF DISRUPTIVE LEADERSHIP
Executive Editor Michael V . Greisler Creative Director J . Kevin Tugman Designer Caitlin Rozell Design Leader Victoria R . Carlson Managing Editor Rob Toal Contributing Writers Jordan Dickenson , Anne Songy , Rob Toal , Laura Jane Walker , Erin Wooddell Photographer Andrew French PRODUCED BY LIFT1428 FOR STERLING NATIONAL BANK
OUTSIDE THE LUNCH
20BOX — FRESH IDEAS TO PROMOTE LEARNING AND CULTURE
23 NURTURING
MENTAL WELLNESS TO DRIVE SUCCESS
CONNECT CULTURE WINTER 2017 // SNB . COM | 5