Connect Winter 2016 | Page 23

Attract & Motivate Employees Through

FIRST IMPRESSIONS

An on-site interview is usually the first exposure that a potential employee will have to the workplace culture behind a brand . Since these first impressions can stick with employees for years after that initial encounter , it ’ s critical to carefully cultivate the candidate experience in order to leave a lasting positive impression .
Toward that end , what exactly do candidates look for when interviewing ? ÎOFFICE Î SPACE . The ratio of cubicles to offices to common areas . Is work being done collaboratively or in isolation ?
ÎEMPLOYEE Î
CAMARADERIE . Are employees easily interacting with each other — smiling and laughing ? Or is there an obvious tension , creating a cold vibe ?
ÎWORKPLACE Î
SPEECH . Do employees offer praise or do they talk negatively about one another ?
ÎAPPEARANCES Î
. Do workers appear to be relaxed and / or comfortably dressed ?

A Fun Workplace is Often a Productive One

There are plenty of ways to create a natural and fun working environment that motivates employees to do their best . Here are a few :
ÎÎSTOCK SUPPLY CABINETS WITH COLORFUL AND FUN OFFICE PRODUCTS .
ÎÎFORTIFY KITCHENS WITH A RANGE OF SNACK OPTIONS .
ÎÎSTART MONDAY MORNING MEETINGS WITH COFFEE AND EASY ICEBREAKERS ABOUT WEEKEND RECREATIONAL ACTIVITIES .
ÎÎINITIATE BAKE-OFFS , WHICH ARE ALL-INCLUSIVE AND ALLOW EMPLOYEES TO SHOW OFF THEIR CREATIVITY .
ÎÎHOST TRIVIA CONTESTS FOCUSED ON YOUR BRAND ( S ).
ÎÎALLOT AN ENTERTAINMENT BUDGET THAT EMPLOYEES CAN UTILIZE FOR MORALE- BUILDING EVENTS .
Î Î CELEBRATE EMPLOYEE BIRTHDAYS WITH CAKE AND ICE CREAM BREAKS .
ÎDÉCOR Î . Is the furniture modern and comfortable ? Is the décor and art inspirational and fun ? Is this an attractive place to get work done ?
The bottom line : Prospective employees want to know if the appealing brand culture that your company portrays in the marketplace is actually lived out from within .
CONNECT CULTURE WINTER 2016 // SNB . COM | 23