According to CustomShow, visuals are processed
60,000 times faster in your brain than text.
Nail the Next Presentation
Planning a pitch for your latest business endeavor? Whether you’re in search of a private loan or partner,
consider these tips for your presentation.
Build a pitch like a house—start with a solid foundation
and story, be transparent, customize for the audience and
top it off with a follow-up.
1
Foundation. This is the basis for asking. Tell a story
that sells your product and hooks the audience.
Creating an experience builds emotion instead of just
delivering a speech.
2
Windows. Build transparency into your plan, which
includes projected outcomes, realistic challenges and
a purposeful partnership. What resources will this partner
most likely contribute? Consider how your idea could
provide meaningful return that aligns with the investor.
3
Customization. “Know your audience” is an understate-
ment. Gain a clear understanding of what your audience
values and why they’re interested in gaining from the expe-
rience. Alter your pitch to present crucial measurements you
predict would be most significant for the prospective partner.
4
Top it off. Follow up after your pitch. This opens the
door for feedback on how you can improve or alter your
idea. Whether they approve or reject your proposal, that feed-
back can help refine the message or product.
Add these elements together,
The Interior
of Your Proposal
You don’t have to be a design guru to create an
eye-catching financial proposal. Think of building your
presentation like the interior of a room—step-by-step
watch it take shape. Once you have your business
proposal together, try applying these tips to ensure it’s
a visual success.
and you'll get a strategic and
appealing financial proposal
you’ll be proud to share.
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ADD PAINT. Start by applying the 10/20/30 rule to anchor
the look and feel of your proposal. For PowerPoint, aim for
10 slides, 20 minutes, and 30-point font.
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PROVIDE PERSONAL TOUCHES. Implement repetition,
alignment, and proximity with messaging and spacing to
help convey your corporate brand.
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INCORPORATE ACCENTS. Focus on contrast. Keep colors,
sizes, and shapes balanced and positioned evenly on each
slide. Also try adding in your business's colors and overall
aesthetic to help brand the presentation.
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FIND FURNITURE. Visit online marketplaces like GraphicRiver
where you can purchase predesigned templates. This will
offer you the necessary design elements for a cohesive look.
Learn more about Sterling National Bank services that can
help your business. Call your relationship manager or Client
Services at 855.274.2800.
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