FROM THE CEO
Now Offering You An
Enhanced
User Experience
Sterling National Bank announces the launch of its new website — redesigned with clients in mind .
In order to offer clients continued exceptional service , Sterling ’ s new site design features robust functionality and a refreshed look and feel , while ensuring it interfaces well across your various devices and browsers . The improved navigation also allows you to discover more detailed resources on financial products and services , including a sophisticated search to quickly find what you need . Now , you can easily gather comprehensive information on Sterling ’ s offerings . With the addition of a Business Resources section , we now offer you online access to materials that can help enhance your business . With content ranging from industry news to business best practices and client spotlights , you now have access to a greater depth of useful information . To serve your ongoing needs , our articles delve into fostering innovation , improving culture , enhancing business practices , crafting and implementing strategies , and defining industry trends — with white papers and digital versions of Sterling ’ s quarterly magazine , Connect , provided . With a commitment to building and strengthening client relationships , Sterling National Bank hopes this will serve as a valuable resource as you strive to further your business .
See for yourself . Check out the new site by visiting Sterling online at snb . com .
Jack L . Kopnisky
President & CEO Sterling National Bank
Thank you for taking time to check out our last issue of Connect . I hope that you found our exploration of strategy to be helpful in moving your business forward .
In this issue , we take a look at innovation . Here at Sterling , we ’ re excited about proven advances in banking that allow us to deliver extraordinary service to our clients — especially when it helps them grow their business or better manage personal finances . We ’ re also excited to support those clients who are committed to innovation , both within and through their business . Some of these companies make advances that improve their product or service . Others are innovative in adapting to shifting market forces . Still others possess an inspiring vision for new business models or categories that impact lives .
You ’ ll read about each of those in this issue of Connect . We touch on fresh , young companies creating environmental or social impact as a vital part of their business plan ( page 2 ). We offer you practical tools on page 10 , highlighting kits that can help to kick-start an innovative spirit within your company . We also tackle how to build an innovation roadmap ( page 16 )— giving practical ways your various business units can support change from within . Encouraging case studies and key lessons from innovation leaders will show you how it ’ s done .
Whatever your situation , I ’ m confident that there ’ s something on every page that will apply to your business . We hope it inspires you to make positive changes that will take your business to the next level . Sincerely ,
4 | SNB . COM // CONNECT INNOVATION SUMMER 2016