Connect Summer 2016 - NYC | Página 20

Art Creates Future Leaders ? Students who attend a field trip to an art museum experience an increase in critical thinking skills , historical empathy , and tolerance .

Explore the Changing Face of

MUSEUMS AND ART

Museums , cultural experiences , and artistic expressions affect the ways that we perceive our world . Four organizations in particular — North Carolina Museum of Art , Art Basel in Miami , National Building Museum , and The High Museum of Art — are challenging the traditional definitions of art and museums .
OUTSIDE THE BOX . Instead of creating another building , the North Carolina Museum of Art in Raleigh is rethinking the traditional “ sculpture garden " with green space . The museum aims to unify the idea of museum and park with its planned $ 13 million space on its abundant 164-acre campus . Directors say it ’ s a move to connect people with a social experience outside the four walls of the museum . GO : ncartmuseum . org
BOUNDARY BREAKING . In December , visit America ’ s Art Basel in Miami . See contemporary 20th and 21st century works from the world ’ s leading artists — with more than 200 galleries displaying works from over 4,000 artists . During the annual fair , the city teems with art and installations that push boundaries in unique ways . One year the word " LOVE " was written in the Everglades and visible only by plane . GO : artbasel . com / miami-beach
FRESH PERSPECTIVE . Visit a room full of crystallized wonderland at the National Building Museum in Washington , D . C . Experience what it ’ s like to move among — and swim under — icebergs . On exhibit through early September , the installation ( by the firm behind New York ’ s High Line ) will recreate the experience of walking among moving , shifting glaciers in rough Arctic seas — offering a unique view of this at-risk landscape . GO : nbm . org
TECH-FASHION OVERLAP . High Museum of Art showcased tech and fashion this spring — but not just any fashion . The Atlanta museum showcased one artist ’ s wearable sculptures , all 3D printed haute couture . Dutch designer Iris van Herpen ’ s Transforming Fashion exhibit is just the beginning of blended technology and fashion . Check out a similar exhibit exploring this overlap at the Metropolitan Museum of Art through August . GO : high . org and metmuseum . org
Rethinking Your World As art museums and artists compete for attention — and seek to engage their changing audiences — they ’ re rethinking the visitor experience . Taking a cue from their approach , perhaps it ’ s time to creatively rethink the customer experience for your business . For example :
Î ÎExplore the consumer journey . Delve into their points of discomfort , where they ’ re moved to action . Examine how they interact with your business . Focus on key points of contact and how you can improve those experiences .
ÎÎTransform from passive to active . Look for ways to inspire your customers . Shift them from passively using your product or service to proactively promoting your brand with positive reviews and feedback . Encourage them to submit reviews were appropriate . Ask them for suggestions at various points within the customer experience , The key is to keep interacting , thereby fostering ongoing relationship .
IMAGES COURTESY HIGH . ORG , SHUTTERSTOCK . COM
20 | SNB . COM // CONNECT INNOVATION SUMMER 2016