CONTENT
T H E S T R AT E G Y I S S U E
15
BOOST YOUR BUSINESS
Finding the Best Consultant to Execute Your Strategy
HOW TO
8
DEVELOP
PERSONAS
7
CREATING A
SUCCESSFUL
INTERNSHIP
PROGRAM
22
BOOK
REVIEW:
Change the way
you make decisions
with Thinking, Fast
and Slow
21
CYBERSECURITY—
Finding Your
Weak Links
FIRST—
3 VISION
THE HOW WILL FOLLOW
Executive Editor Michael V. Greisler
Creative Director Victoria R. Carlson
Designer Caitlin Rozell
Managing Editor Michelle Bangson
Contributing Writers Jordan Dickenson,
Fritz Lenneman, Loral Pepoon, Hope Shores,
Anne Songy, Rob Toal, Laura Jane Walker
Photographer Andrew French
18 NETWORKING
REFRESH—
Tips for
Expanding Your Business Circle
AGAINST
23 HIRING
THE GRAIN
PRODUCED BY LIFT1428 FOR STERLING NATIONAL BANK
RANKED BY FORBES’ 2017 “AMERICA’S 100 BEST BANKS” // CONNECT STRATEGY SPRING 2017 // SNB.COM | 5