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Prepare your company for
success this year with these
three business trends:
Î Î
Try or expand content marketing.
Answer your clients’ frequently
asked questions, provide imple-
mentation strategies, and offer
related product information in
ongoing, regular communications.
Î Î
Crowdsource your product
development to minimize risk.
If you want to know what prod-
ucts your customers will want
to buy, why not ask? Collect
valuable feedback from existing
clients that will shape products
for higher sales and profits.
Î Î
Incorporate more video on your
website and on social media. In
2017, video should play an even
bigger role in your online presence.
Craft a video development plan for
both generating new content and
repurposing existing content.
Is This the New Email?
With workers receiving hundreds of emails per day, it’s easy to see why
messages and meeting reminders are often lost. Email can be a productivity
nightmare. Enter collaboration software, which provides a smarter solution
for internal communication. One example to note is Slack; this collabora-
tion software has the largest market share and surpassed two million users
in 2016, with some Slack users reporting that email use has been cut to
about one hour a day.
On platforms such as Slack, Trello, and Asana, employees can form
groups as well as post, comment, upload files, engage in group discussion or
real-time editing, and centrally store messages and documents. Software
additions like these have helped increase transparency and accountability
throughout companies.
Does your team struggle with lost communication on long email
threads? Do you have trouble accessing valuable documents if a team
member is absent? If so, your company may want to look into purchasing
collaboration software.
Trump Cards
A new president means a whirlwind of change across the map—and in true
political fashion, the most recent shift in power has created nothing short of a
surge in expectations for many Americans. Let’s take a closer look at some of
the Trump administration's first executive actions, and the effects they’ve had
on businesses so far.
Î Î FREEZE ON
GOVERNMENT
HIRING. This was
signed on January 22,
2017 and is expected
to last through April,
limiting job availability
and growth across
a range of federal
departments and
organizations.
Î Î BUSINESS REGULA-
TIONS. The “two-out,
one-in” policy helps
alleviate the restrictions
on small businesses.
For every new govern-
ment regulation there
must be two other
regulations dropped to
avoid over-regulating
small businesses.
2 | SNB.COM // CONNECT STRATEGY SPRING 2017 // RANKED BY FORBES’ 2017 “AMERICA’S 100 BEST BANKS”
Î Î DOMESTIC
MANUFACTURING
REGULATIONS. This
bill was approved on
January 24, 2017. It will
help streamline permits
and reduce regulations
on domestic manufac-
turing in an effort to
promote growth and
expansion.