“Whether you’re in search of a
one-off report or you need to
survive a crisis, there are a host
of ways consultants work to
drive business strategy.”
Role of the Consultant
Whatever the area of expertise, consultants are often considered thought leaders in their fields who
can implement innovative solutions for your project or situation. They not only possess theoretical
expertise, but they’ve also worked directly with similar companies to drive growth and change.
Whether you’re in search of a one-off report or you need to survive a crisis, there are a host of ways
consultants work to drive business strategy. Finding the right fit for your particular project or
challenge will ensure a more successful outcome.
Fixer. What consultants do well is identify
problems and implement solutions. Under the
guidance of the fixer, misaligned or misallo-
cated resources get sorted out, the patchwork
of old processes gets revamped, and organiza-
tional charts get a much-needed overhaul.
Facilitator. Post-merger integration,
drastic cost-cutting measures, and major
layoffs can derail a thriving company, but these
consultants help facilitate those changes, and
can even take the heat for unpopular decisions.
Teacher. Consultants are natural teachers,
adept at delivering information in a way
that blends theory and practice. Consultants
that support companywide implementation
of systems, programs, or protocols can be
the difference between a vague or confusing
process and one that drives productivity
and growth.
Advisor. Sometimes companies just
need a second opinion or a sounding
board from someone with more expe-
rience and skill in a specific area. New
businesses lack experiential knowledge,
small businesses don’t have the layers of
key personnel, and existing companies
might just need to rent an expert. These
consultants provide practical advice on a
host of business challenges.
Visionary. No one can change the
game like a visionary consultant. With
a fresh, outside perspective, these
resourceful innovators identify creative
ways to approach old problems. Whether
you need to launch a new product,
adjust to a changing market, or identify
untapped opportunities, a visionary
consultant will make it happen with a
creative approach.
No two consultants are exactly alike, and finding the right fit might take some time. Consultants
offer a range of expertise and services that just might give your strategy the boost it needs.
Ready to discuss business strategy with your own financial consultant? Contact your Sterling National Bank
relationship manager today at 855.274.2800.
16 | SNB.COM // CONNECT STRATEGY SPRING 2017 // RANKED BY FORBES’ 2017 “AMERICA’S 100 BEST BANKS”