CONNECT GC 2015
DON MEIJ
THE DOMINO’S EFFECT
From pizza delivery driver for Silvio’s Pizza in Queensland to Chief Executive
Officer of Domino’s Pizza Enterprises, Don’s journey to success has been one
of tireless ambition and clever foresight.
“When I looked at Domino’s in those early days I thought it was a great
business. It just hadn’t been applied correctly.”
Don’s learnings and drive led to the brand becoming the market leader
across Australia and New Zealand in just two years.
“We don’t think like a goliath. We believe in breaking away from consensus.
At Domino’s, we ask ourselves what is the status quo of our industry. We
then try and break it. We believe it opens up the potential to take more of
that market share.”
True to his belief, the future of Domino’s is all about digital.
“In the next few years, we’ll be 80 percent online. We’ve taken the first steps,
but Domino’s will eventually become a digital business. We’ll deliver pizzas to
our customers on electric bicycles.”
“Domino’s is a technology company that
just happens to make pizza.”
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