Profitable
IDEAS
OFTEN, THE SIMPLEST OF IDEAS CAN MAKE A REAL
DIFFERENCE TO A BUSINESS’S BOTTOM LINE.
Real Time Validation
MARIA VARKEVISSER FROM PACK & SEND CHERMSIDE SHARES THE
FOLLOWING GEM:
One of the problems that PACK & SEND stores can
sometimes experience is uncertainty from customers
desiring the validation of products prior to purchase. This
typically happens when a customer is on the brink of
purchasing a a higher priced product from an unknown
entity.
Maria has found a way to overcome this problem through
the use of Real Time validation.
accepted, allowing the call
to automatically connect
with video. “You are able
to show the customer the
equipment by pointing the
camera on the phone to
the equipment which she
is then able to view and to
see for herself.”
Says Maria: “A customer in Melbourne was purchasing
expensive camera equipment from a seller in Brisbane and
she didn’t want to pay until the items could be validated.
When Maria’s customer was happy with the equipment,
she authorised the payment and the transaction was
complete.
“We offered her a technology option to do this. As she had
an iPhone we could offer her Face Time validation. So,
once her cheque arrived, I called the seller and h