PACK & SEND
AT THE SYDNEY FRANCHISING EXPO
PACK & SEND ENJOYED A GREAT RESPONSE AT THE FRANCHISING & BUSINESS OPPORTUNITIES
EXPO, HELD IN SYDNEY ON JUNE 15 – 17.
The Sydney Expo brought in over 3000 visitors of which
PACK & SEND attracted enormous attention with its eyecatching stand supported by informative video displays.
PACK & SEND’s franchise recruitment company, Amplify,
was gratified with the large number of prospects that
visited the stand over the three-day period. Co-founder
and director of Amplify, Martin Lo Surdo, reported that well
over 100 interested applicants registered to find out more
about the brand.
PACK & SEND received further exposure in August when
the Franchising & Business Opportunities Expo was held
in Melbourne.
“We spoke with hundreds of people face-to-face,” said
Martin. “It was great to communicate the opportunity
that’s available to franchisees via our unique omni-channel
marketing - store, phone and online. The method of how
we engage with our customers was evident to potential
franchisees.”
Further interest was generated, with PACK & SEND
Pyrmont and Hornsby franchisees speaking to the
audience about becoming a franchisee.
“We are still assessing applicants through our Franchise
Selection process, which has already resulted in the sale
of one existing business in Sydney,” said Martin.
Above: The Amplify team prepares to man the PACK
& SEND stand at the Sydney Franchising Expo.
PACK & SEND
CONNECTS TO SOCIAL
MEDIA MARKETING
PACK & SEND HAS CONNECTED WITH SOCIAL MEDIA, LAUNCHING ITS FACEBOOK AND TWITTER
ACCOUNTS EARLIER THIS MONTH.
Nicholas Woodward, PACK & SEND’s operations and
innovation manager, said the time had come for PACK &
SEND to make the most of today’s social media platform
and build engaging and content-rich social media
channels that appeal to both B2C and B2B audiences.
“Today, Facebook and Twitter are ideal ways of driving
traffic to digital channels and presenting customer-service
excellence in real time,” Nicholas said.
“As well as showcasing much of the impressive customer
service we provide on a regular basis, the type of
business we’re in provides us with a plethora of weird and
wonderful content that consumers love to see and engage
with, drawing an increasingly wider audience.”
PACK & SEND will have a dedicated social media team
that will monitor discussions and interact with prospective
customers. They will also share information about the
organization’s activities and make regular announcements
and postings in order to engage followers and educate
them on the brand.
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