Brad Davidson is available for one to one training by appointment.
Contact the association for more details
Property Information
The last discretionary piece of your MLS listing and a
highly underrated component of Real Estate advertising
– your listing description. There are many components
to being a Realtor®, the most important of which is your
ability to be a professional. Your means of communication
and how that communication is received physically and
emotionally, can be, a rather sensitive and very subjective
topic. For some people, receiving a text seems informal
and it will be perceived as unprofessional. For others, your
attempt to keep in contact via email will not be effective.
When I discuss property descriptions, I am
discussing your ability to not only communicate
effectively and efficiently, but also your ability to
sell your product. These descriptions are propertyspecific,
neighborhood-specific,
and
communityspecific. Your knowledge of Real Estate and of the
surrounding amenities and community is paramount
here; simply pointing out that there is a school and a mall
nearby is sub-par. Learn your buzzwords, itemize those
aspects of the property that will affect value positively, and
be comprehensive in your description of the community.
How often is an email read and taken out of context? You The only piece of your MLS listings that will ensure
success is data accuracy. If we cannot find your listing in
can’t read into the author’s tone.
a search, or if we find it and the information turns out to
How often is a text message received and perceived as be wrong, you are not immune to the consequences. The
Realtor® Association has the structure to handle these
informal? It depends on your demographics.
issues among members. Also, if a consumer is so
How often is a message received through Facebook or inclined, they will pursue legal actions. Keep in mind – the
LinkedIn perceived as intrusive and weird? I get them laws that govern Real Estate licensees are in existence to
every so often and I have yet to be comfortable with it… protect the consumer.
and I’m a Millennial!
In today’s highly competitive market your data needs to
Communicating effectively and efficiently is highly be accurate, your price fair and market-driven, your
underrated.
Furthermore, your demographics will pictures (and video) create an engaging experience for
communicate in different ways and through different the consumer, and your description be comprehensive
mediums. Hold yourself to the standard that you can and informative with a heavy dose of eloquence. I have
please everyone, and that you’re old-school enough to faith that every Realtor® can conduct business at a high
pick up your landline yet cool enough to shoot a text level and be successful if they wish. As I said earlier, the
basics have always worked and they always will.
message. Ask first!
RPCRA.ORG | SEPT/OCT 2016
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