Harnessing Experience
and Brand to Meet
Patient Needs
When reinventing
CareFinders Total Care,
LLC, leadership knew
that exemplary patient
care and experienced
healthcare providers
meant nothing without
the right reputation
with caregivers and the
patients they’d serve.
Thus, in a category
where branding has not
historically been a top
priority, CareFinders is
hoping to utilize it to their
advantage within the
home health care market—
thereby establishing their
service-oriented brand as
the one that members of
the community recognize
instantly. In order to
ensure that people
remember CareFinders
when their loved one
needs it most, they’ve
brought on two seasoned
professionals: Kevin
Rogers as Chief Executive
Officer, who has 20+ years
of experience in the home
care industry, and Sheri
Baron as Chief Marketing
Officer, who joined the
team in 2015 after a long
and successful career
in advertising. They are
eager to see how Sheri
can apply her experience
in consumer behavior
and brand marketing
as a founder, president
and CEO of Gotham
Advertising to reposition
the CareFinders brand
in line with their patientfirst philosophy and
develop the strategies
that will reach and help
those patients and their
families. In addition,
Kevin’s stellar credentials,
deep expertise in the
home care industry, and
passion for delivering the
best quality care, adds
unique credibility to the
CareFinders team.
12 | SNB.COM // CONNECT CULTURE WINTER 2016
Beginning as a small New Jersey company approximately 20 years ago, CareFinders sought to offer in-home personal care assistance to the elderly. In 2014,
however, current Co-Chairmen Linda Mintz and Sandy Hausner acquired the
busin \