Connect Fall 2020 | Page 9

EXPANDING A SECURITY BUSINESS ACROSS THE REGION — AND BEYOND
General Security services for residential clients cover the spectrum of security needs , including smart home security , fire and life safety , and video systems . General Security also offers wellness systems , giving clients further peace of mind that loved ones are safe , and energy management for lowering energy costs .
For commercial clients , General Security brings decades of experience assisting clients to meet all security needs , from access card controls to video surveillance .
“ Training for our customer service technicians and sales reps looks differently than it did — years ago a customer ’ s main concern was protection against burglary , and today a client ’ s main concern may be opening their garage door remotely ,” Staab says . “ As a solutions provider , our techs are trained to ask good questions and to always listen to clients ’ needs .”
The company stands out among competitors , with the resources and reach of a corporation . General Security has established , longstanding partnerships with the major security system manufacturers
in the United States , including Interlogix , Qolsys , Honeywell , Lenel , and Pelco , among others . They ’ re also partners with Alarm . com , a leading security and smart home and business service provider platform .
“ We give people peace of mind that their home or business is secure — we help instill confidence that their family is safe , their property is secure , and from a life safety perspective , we provide smoke and carbon monoxide detection ,” Minicozzi says . “ Our services bring a level of convenience and safety , from keeping an eye on a loved one to controlling thermostats remotely .”
Sterling National Bank helps clients plan for growth and future opportunities . Contact your relationship manager or Client Services at 855.274.2800 to learn more about investing in your company ’ s future .
GENERAL SECURITY is a leader in the installation , service , and monitoring industry and holds strong market share in the New York metro area . In addition to their headquarters in Plainview , General Security operates multiple central stations that monitor burglar , fire , and residential alarm systems . The company maintains strong relationships with clients through its central stations and has nine offices along the east coast , including in Florida , North Carolina , and Virginia . As security technology advances by leaps and bounds , some smaller security businesses aren ’ t able to adapt to stay competitive in the industry . “ When some of those business owners are ready to retire or leave the industry , it ’ s easy for us to keep expanding our footprint ,” says Al Staab , director of sales and marketing at General Security . “ We established our Richmond , Virginia , office from scratch , but our other offices were established through acquisitions .” The company pursues strategic acquisitions to grow its base — by July 2020 , General Securities had acquired three companies within 12 months . They ’ ve pursued solidly operating companies in optimal territories , including recently in Hudson , New York , and Union , New Jersey , to expand their reach . Throughout the company ’ s history , General Security sought the financial expertise of Sterling National Bank with lending products to support acquisitions and working capital . “ Because of our relationship with Sterling National Bank , we have the confidence of knowing we can go after any acquisition out there ,” Staab says . “ That ’ s a big factor in our success and growth . We know we have the financial support to expand our business .”
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