Connect Fall 2020 | Page 4

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TURNING THE CORNER : WHEN AND HOW TO RESUME SALES ACTIVITY AFTER A CRISIS
Re-engaging with clients and customers after long periods of store closures , out-of-office emails , and even large employee layoffs and service cuts can be tough . Consider these common questions as you rebuild and reactivate your customer base .
IS IT THE RIGHT TIME ? Often , the time to make moves is as soon as you ’ re capable . As soon as possible , post-crisis ( or , in the likely case of COVID-19 , mid-crisis recovery ) start making detailed plans to not only return to sales conversations or reopen your brick-and-mortar location , but to adjust your activity as needed to regain your previous success and potentially gain market share from your less-prepared competitors .
HOW SHOULD ACTIVITY AND EXPECTATIONS BE ADJUSTED POST-CRISIS ? An understanding of your company ’ s position is vital . Gain insight into what your clients , customers , and employees need from you . For example , a solid ‘ Weaknesses ’ section of a SWOT analysis will provide you with a plethora of ‘ Opportunities ’ you can explore , from adapting your physical space to adjusting your processes to thrive in the digital landscape .
HOW CAN YOU ENGAGE DIGITALLY IN AREAS THAT WERE PREVIOUSLY HANDS-ON ? Understand the tools that are available to you . Whether it be ‘ face-toface ’ video chats , online webinars or podcasts , or amping up your online presence , your options are nearly limitless . Consider your previous sales methods and think big about how you can shift those interactions to a more accessible digital format .

THE NEXT GENERATION OF DIGITAL BANKING

INTRODUCING BANKING-AS-A-SERVICE ( BAAS )
FROM THE G-SUITE for productivity to Salesforce for sales enablement , in today ’ s increasingly Cloud-based world , it seems like centralized digital solutions are becoming table stakes . And the world of FinTech is no different . Sterling National Bank recently introduced Banking as a Service ( BaaS ) to empower our partners to provide their customers with innovative financial solutions . Our partners are supported by a Sterling team with a proven track record of delivering superior relationship-driven products and have access to in-house experts and a strong network of digital partners who can help you expand your reach and grow your business .
Developed in collaboration with leading technology solutions companies and led by a dedicated internal team , Sterling ’ s BaaS program is anchored to a robust catalog of comprehensive and proprietary Application Programming Interfaces ( or APIs ) that allow FinTech and other thirdparty partners the ability to build and enhance digital banking capabilities directly into their business . Partners of Sterling benefit from a range of offerings , including solid product sets , security , scalability , and in-house expertise in critical areas like risk management .
“ With Sterling National Bank ’ s API platform , BaaS partners can secure access to our banking solutions via a set of reliable and easy to implement APIs ,” said Matthew Smith , Segment Executive , Head of Direct Banking . “ Our BaaS solutions integrated with our flexible , progressive , and consultative approach will allow our partners to achieve results quickly and to grow their business . We look forward to entering into a number of significant , mutually beneficial arrangements .”
Learn more about this exciting new offering at snb . com / sterlingbaas .
4 SNB . COM // CONNECT INNOVATION FALL 2020 // RANKED ONE OF FORBES ' BEST BANKS OF 2020