Connect Fall 2020 | Page 15

PERSONAL BANKING
BUILDING A SENSIBLE COLLEGE SAVINGS PLAN .
Putting aside money for your children ’ s college expenses can , in the long run , save you money and eliminate financial stress while allowing your children to pursue the education necessary for their future success .

The Answers You Need

STERLING PRIVATE BANKING
If you are wondering where to start , Private Banking services often are a helpful resource for clients with multiple accounts .
What is Private Banking ? When it comes to personal banking , some of us can benefit from a truly personal touch . Private Banking offers superior service and convenience that ’ s second to none — a one-stopshop for all of your banking needs delivered by a dedicated Private Banker who ’ s there to help you make the most of it all .
Am I a Private Banking client ? Expert advice and tailored solutions were once out of reach for many consumers . Some banks recognized the need in the marketplace and have designed affordable , personalized products and services to meet the unique needs of affluent clients . Bank programs vary , so check with your financial provider to understand the requirements of the program .
TAKE A LOOK at your options and refine your budget to start contributing regularly to your college savings account . What type of savings account is right for you ? Consider these three options for structured — and , in some cases , tax-advantaged — savings :
� 529 plans — Investments in 529 plans grow tax-deferred , and these plans feature federal tax exemptions for funds withdrawn and used for higher-education expenses .
� UGMA and UTMA accounts — Similar to a trust , Uniform Gift to Minors Account and Uniform Transfer to Minors Account accounts allow you to invest in your child ’ s education by transferring income-producing assets into your child ’ s name .
� Roth IRAs — While this may surprise you , Roth IRAs can be a great choice because you can use the funds for retirement if you find that your children receive a scholarship or choose an alternate route .
Sterling National Bank can help you plan for college and beyond . Visit one of our Financial Centers , call us at 855.274.2830 , or check out our College Planning Resource Center at snb . com / college-planning-center for more information on different savings strategies .
What should I expect from my Private Banking experience at Sterling ? Our experienced team of experts and powerful digital tools are designed to simplify our client ’ s banking experience — we go farther , look deeper , and work harder to help clients achieve their personal banking goals . At Sterling , Private Banking clients also have access to a variety of unique benefits , including : higher mobile deposit and ATM limits ; unlimited non-Sterling ATM transactions anytime , anywhere , even internationally ; no fees for incoming wire transfers , bank checks , and stop payments ; and more . Private Banking clients also enjoy access to exclusive preferred rates on CDs and loans .
Want to learn more about private banking at Sterling ? Talk with your relationship manager about how you can take advantage of this service . Call 855.274.2800 or visit snb . com / private-banking .
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