FROM THE CEO
W
hen we
think
about
innovation, we often
imagine a creative
individual alone in
a study, having that
“Eureka!” moment
as they stumble upon
a history-shifting
idea. However, the
Jack L. Kopnisky truth is that most
innovation does not
President & CEO
Sterling National Bank
happen in a vacuum.
Innovation requires
the exchange of ideas between people. After
all, the network connections within our brains
that create a new idea are not very different
from the network connections between
people that allow new and exciting ideas to
cross-pollinate. There is no such thing as the
lone innovator. In fact, the best innovations
are bolstered by a strong team that can help
see ideas through to fruition. Fortunately,
the Relationship Managers at Sterling are
committed to supporting our clients’ financial
needs as they innovate in every industry.
In this issue of Connect, you’ll learn how
to make sure your company’s innovations
meet industry regulations (Page 12). You’ll
hear how companies like Hewlett-Packard
have transformed their auditing processes
using innovative, data-driven methods—
and how to make it work for you (Page 15).
We’ll break down our best tips for navigating
office politics while pitching new ideas (Page
6), and you’ll meet Richard Mines, who has
channeled his rock-star energy and creativity
into growing WB Wood into one of the most
successful office furnishings dealers in the
nation (Page 20). We’ll share how a small-town
theater was transformed by owner Kevin
O’Neill and his innovative approach to
customer experience—and learn about the
tools you can use to create a stellar experience
for your customers as well (Page 9). As usual,
be on the lookout for links to digital-exclusive
articles throughout the magazine, available
only on connect.snb.com. And as always,
thanks for reading.
Sincerely,
4
TOOLS OF THE TRADE
Equipment Finance
Solutions for All Industries
When your business needs new or upgraded equipment, it can impede growth or
potentially bring your company to a standstill. Equipment financing at Sterling
National Bank can help you get the equipment you need, allowing you to get
back to business quickly. Whether you’re looking to make a one-time equipment
purchase or invest in a series of equipment upgrades, Sterling has the financing
solution for you.
Agile Approach
Sterling’s lean and flexible approach allows us to tailor solutions for clients from
small businesses to large public institutions. Our equipment finance clients come
from a wide range of industries, including manufacturing, healthcare, sanitation,
material handling and machine tools, vocational vehicles, trucking, construction,
and more.
Our Expertise
At Sterling, your Relationship Manager will act as your single point of contact,
helping you make smart decisions and guiding you through even the most
complex purchasing transactions. Sterling offers:
Î Î 100% financing Î Î streamlined approvals
Î Î competitive rates Î Î ability to add new equipment
to existing leases
Î Î fixed payment schedules linked
to business seasons and cycles
Î Î one-on-one guidance
Sterling National Bank’s expertise and flexibility make us the optimal source
of capital for a wide range of industries. To contact an equipment finance
expert, visit connect.snb.com/equipment or call (855) 876-8940.
Ready to balance your debt portfolio? To read
an ONLINE EXCLUSIVE article on consolidating
your debt, visit connect.snb.com/debt.
SNB.COM // CONNECT INNOVATION FALL 2018 // RANKED ONE OF FORBES' BEST BANKS OF 2018