D OW N LOA D
THE NEW AGE
OF SOCIAL MEDIA
Inspired by the lack of support
mothers often feel within the tech-
nology industry, Chairman Mom,
a new social media platform for
working parents of any gender, was
created as a safe space for parents
to ask questions (think “How do
you ease the stress of work travel
on your family?”) and support
one another.
According to Chairman Mom’s
creator, Sarah Lacy, traditional
social media platforms are
organized to keep people on the
site longer and increase ad revenue,
rather than to add true value to
members’ lives. In comparison,
Chairman Mom collects no personal
data from its users and allows users
to enter a truly “anonymous” mode.
Rather than supporting itself
with ad revenue, Chairman Mom
distinguishes itself from other social
platforms by charging a $5 monthly
subscription fee. Does Chairman
Mom represent the new age of
social media platforms—a platform
for the people, rather than the
advertising industry? Only
time will tell.
The Rise of Fintech
& Cryptocurrency
Fintech—financial technology—is an emerging sector of the financial community
impacting nearly all areas of banking, business, and customer interaction. In the past
decade, we’ve seen innovation in retail banking, financial education, investment, and
cryptocurrencies like Bitcoin. The result is more easily accessible financial endeavors
for individuals and small businesses and increased accessibility between larger busi-
nesses and banking institutions. How can you incorporate fintech into your business?
IMPROVED DATA. New technologies like machine learning and predictive behav-
ioral analytics allow business orders to more accurately determine the right financial
decisions by better improving their customer understanding.
SMART CONTRACTS. Computer programs can now automatically execute contracts
between sellers and buyers, limiting the amount of legwork needed on your end and
more efficiently gaining you sales.
CYBERSECURITY. Given the proliferation of data stored online and in the cloud,
small businesses can and should take advantage of improved cybersecurity programs
to protect their personal and customer information.
REDESIGNING HUMANSCALE
Any user experience design buff
knows about Humanscale—the first
all-in-one tool created to show you
the correct measurement for any
subject you happen to be designing
for. Building a desk, a computer,
a coffee cup—human measurements
are vital to your design process
and allow people to easily use your
product. Humanscale, a set of nine
rotating disks with over 60,000 data
points, was unique in its offering in
that it provided a comprehensive set
of information in one easily accessible
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tool, whereas past sets of information
were scattered across databanks and
research centers.
While new technology has taken
the place of the Humanscale, this
quintessential design tool continues
to hold the fascination and love of
many designers, which is why it
has been recreated recently for the
modern age by IA Collaborative. At the
very least, this handy, revolutionary
design tool reminds us of the value of
creating products, tools, and services
with the target customer in mind.