Platform Breakdown
Mobile is one of the
FASTEST GROWING
PLATFORMS
The way you reach your consumers is continuing to
become more digital and tech-centered. Review the
numbers and invest in the right platforms for your
business’s marketing success.
284
billion
51%
the number
of mobile
commerce sales
expected
by 2020
DIGITAL VIDEO
is Expanding
the number of
smartphone
users who have
discovered a
new company
or product
on their
smartphone
40x
the rate visual
content is shared
on social media
compared to other
forms of content
Print Remains
STEADFAST
56%
of customers
view print
as the most
trustworthy
form of
marketing
$16.6 billion
the estimated value of the
consumer magazine advertising
market in the US
4.4 million
the number of videos
uploaded directly to
Facebook in February 2016
SOCIAL MEDIA
is Making a Splash
Digital Advertising
IS SURPASSING TV
71%
95%
Google’s
revenue
from online
advertising
the rate in which digital
advertising is growing
faster than TV
26.3%
the global increase
on social media ad
spending predicted
for 2017
$17.34 billion
the cost of social media advertising
in the U.S. by 2019
40 million
the number of active small-business
pages on Facebook
RANKED BY FORBES’ 2017 “AMERICA’S 100 BEST BANKS” // CONNECT TECHNOLOGY FALL 2017 // SNB.COM | 9