Campaign Calculator
Your business ’ s advertising budget doesn ’ t have to break the bank . It doesn ’ t even have to be complex . Here ’ s how to use platforms , demographics , and budgets to build a strong campaign that reflects the core of your company .
DIGITAL DEVELOPMENTS
The horizon is shifting , and video is taking over digital advertising . Now ’ s the time to think about how you can reach your customers through interactive videos . Apply these tips to get started .
ÎÎINCLUDE A VIDEO ON YOUR COMPANY ’ S LANDING PAGE .
ÎÎSHOWCASE YOUR PRODUCT .
ÎÎSHARE YOUR COMPANY STORY .
ÎÎMAKE YOUR VIDEOS INTERACTIVE .
Î Î CREATE SHORT TEASERS TO FOSTER AWARENESS AND SPIKE INTEREST .
Yes , it may be true that every business ’ s advertising budget is different , but there are still basic strategies you can use to determine where — and how — you spend your funds . Assessing , addressing , and adopting are three great ways to optimize effectiveness as you prepare and pay for your future campaigns . Here ’ s how to get started .
Assess Start by considering the different platforms businesses can use for advertising campaigns , keeping in mind that not all platforms will pertain to your industry . Determine the most relevant media outlets for your business by contemplating your advertising goals , your budget , and your competition ’ s campaigns .
ÎÎPrint ÎÎRadio
ÎÎBillboard ÎÎDigital
ÎÎTV
ÎÎSocial media
Address Now it ’ s time to define your demographic . If you already have user experience personas or marketing collateral , pull from those . If you don ’ t , begin building your marketing resources by asking : what is my average consumer ’ s age , profession , and annual income ? Next , define what platform would reach them best . Are they more likely to open up a newspaper or go online ? Finally , think through the impact of your messaging . Would your audience respond better to bold colors and short callouts or subtle designs and thorough descriptions ?
Adopt Figure out the funds : Once you ’ ve made your selections , it ’ s time to determine how much money you need to spend to capture your audience and optimize your revenue . Apply these three steps for success .
ÎÎANALYZE THE MARKET . Compare your company with others by researching market trends .
ÎÎDO THE MATH . Calculate your advertising budget percentage based on your business ’ s age and annual income . If you ’ re a new business , this should typically be anywhere from 12 – 20 % of your gross revenue . If your business is older than five years , you want to aim for between 6 – 12 % of your gross revenue .
ÎÎDISTRIBUTE YOUR BUDGET ACROSS PLATFORMS . Once you have your media outlets selected , you can begin to decide how much of your budget you want to spend on each platform .
Apply these strategies and you ’ ll be one step closer to a successful advertising campaign budget for your company .
Ready to splash out on your annual advertising budget ? Sterling National Bank offers a full range of financial products and services that can help you maximize your impact . Reach out to your relationship manager at 855.274.2800 .
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