BOOK REVIEW
What to Expect from
Tech with Kevin Kelly
Identifying Cognifying
Kelly introduces his readers to a wealth
of technology-related terms throughout
his narrative, such as cognification, a
force that Kelly claims will take hold of
the business landscape. Cognification
occurs when objects are made smarter
through the addition of artificial
intelligence (AI).
Many objects are currently undergoing
cognification, including:
Î Î
CARS Î Î
LIGHTS
Î Î
BOOKS Î Î
WINDOWS
Î Î
GLASSES Î Î
APPLIANCES
How will this trend continue to develop?
Businesses and entrepreneurs alike will
need to focus on creating a variety of
different AI’s to propel object intellect
and achieve future advancements.
Dreaming of what technology will look like in 30 years?
Thanks to Kevin Kelly, the founding editor of Wired
magazine and the author of the New York Times best seller
The Inevitable, you now have a roadmap to guide you
through the digital maze.
It’s time to open the door to the future with Kevin Kelly’s reflective
and prophetic exploration of technology and how it will impact you
and your business. In his book, Kelly introduces and explains key
technological forces, while providing clear and relevant illustrations
to connect the dots. Explore his 12 technology understandings for a
better grasp of what’s to come.
As Kelly breaks down topics such as accessing and sharing, you’ll
begin to understand the technological shifts taking place right now.
Continue reading, and you’ll journey beyond the current digital land-
scape and dive into discussions about filtering, remixing, interacting,
and tracking—all in his exciting and conversational prose.
Here’s a quick glance at each technological force discussed in
Kelly’s book.
Î Î
BECOMING. We are in a Î Î
FILTERING. Anticipate a shift
Î Î
COGNIFYING. Artificial Î Î
REMIXING. More existing
state of change, so be ready
to adapt.
intelligence will become
rapidly available.
in how we filter o