Game Plan for Growth : Sterling National Bank and New York Jets Form Partnership Rooted in Shared Values
Driven . Tactical . Nimble . Resilient . These terms might easily describe the ruggedness and dedication of the New York Jets , but they are also qualities the NFL franchise found in common with Sterling National Bank . Together the organizations formed a strategic partnership , discovering in each other innovative opportunities for growth .
When Sterling National Bank and the New York Jets each set out to expand their markets and enhance business-to-business relationships , they didn ’ t have far to search before finding the perfect partner . Sterling , with its strong ties and long history in the New York-New Jersey metro area , and the Jets , an established NFL franchise beloved by millions , both shared a passion for thought leadership and extraordinary client experiences , setting the groundwork for what would become a long-term strategic partnership .
While there are several key components to their new partnership , perhaps the most significant is the professional affiliation the two entities in the NY Metro Area now have with one another . Sterling has been named the “ Official Commercial Bank of the New York Jets .” This powerful designation underscores Sterling ’ s sophisticated depository and treasury management capabilities and further distinguishes it as a top commercial bank in the region . Sterling has also become a supporting partner of the Jets ’ B2B platform , the Jets Partner Alliance , joining a prestigious group of corporate and suite partners .
Mutual Benefit The hallmark of every strong business relationship is mutual benefit , and the success of this partnership lies in the way each organization established clear objectives and committed to helping its partner realize theirs . Jets executives entered the partnership with two main objectives : to expand their B2B platform , the Jets Partner Alliance , and to align with a corporate banking partner who could strengthen their brand . These clearly stated goals allowed Sterling to envision how its own objectives and capabilities might fit .
For the bank ’ s role , Sterling sought opportunities to provide financial expertise to those who would benefit the most , build leads , share best practices , and create meaningful introductions and relationships with existing and new businesses . The suites and hospitality services provided by the Jets do just that by cultivating memorable experiences for Sterling and its existing and potential clients , as well as opening doors and allowing deeper relationships to grow .
Market Growth The Jets have been part of the fabric of the New York-New Jersey area since 1960 , and Sterling has been helping area businesses realize their dreams for nearly 130 years . The two brands are rooted in the hardworking , everyday people that make New York happen , and their core target markets overlap in middle-market businesses and the owners and managers of those companies . By tapping into each other ’ s built-in demographic , the partners will expand their reach , grow their client base , and strengthen their areas of expertise .
Strategic partnerships are not intended to deliver immediate publicity or quick upticks in customer base . These relationships are long-term arrangements that evolve organically over time , as each partner learns how to best work with the other in order to realize their shared objectives . Sterling and the Jets are committed to growing their relationship over the years and to discovering new ways to bring value to the partnership .
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