68% of inbound marketers believe
their organization’s marketing
strategy is effective (Hubspot 2017)
THE INS AND OUTS
of Inbound Marketing
Funnel Vision
Think of your inbound marketing
tactic as a funnel. You want to start
with the widest part of the funnel first
to snatch the biggest audience. Once
you approach the middle of the funnel,
you begin to work on filtering through
the users you’ve acquired. Who is
relevant to your business and who can
you do without? Next, as you arrive at
the tip of the funnel, you are met with
your core leads—your ideal customers.
Make your resources, articles, and calls
to action (CTAs) meaningful to keep
your users hooked throughout each
phase. Content is the catalyst for your
inbound marketing funnel success.
Inbound marketing can be a vital tool for sharing your company’s
message. Here’s what you need to know to get started.
What value does your business currently offer digital users? Are you confident
in your tactics or are you on the hunt for more effective marketing solutions?
Inbound marketing may be the perfect tool for your company. This type of
campaign-centered marketing captures customers by providing engaging
content to help build loyalty across digital platforms.
What makes this marketing approach attractive? It’s cheaper than tradi-
tional advertising, helps position your business to receive more benefits, and
often results in more return on investment for your organization. Inbound
marketing allows you to:
Î Î
Attract through blogs, keywords,
Î Î
Close by implementing a customer
and social promotions
relationship management system
(CRM), emails, and workflows
Î Î
Convert by using forms,
calls to action (CTAs), and
Î Î
Delight by providing surveys, smart
landing pages
content, and social monitoring
Check out these seven strategies your sales team can work with in the future.
Keep in mind, each business model is different, so your marketing approach
will likely be unique to your brand.
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Website content: schedule and upload fresh content to entice new readers.
Off-site marketing: place original pieces on other sites to drive more traffic.
Search Engine Optimization (SEO): utilize the power of SEO
by increasing your website’s visibility with quality content.
Social media: take control of this powerful tool by managing and
updating these platforms routinely.
Influencer marketing: target valuable power players in your field
through digital campaigns to gather more awareness.
Digital newsletters: provide users with relevant content delivered
directly to their inbox.
Branding: apply this to all of the above strategies. Take time to define
your company’s voice as you aim to attract new users.
Need more working capital to finance your innovative marketing efforts and
generate new leads? Sterling National Bank can help. Call a relationship manager
at 855.274.2800.
14 | SNB.COM // CONNECT TECHNOLOGY FALL 2017 // RANKED BY FORBES’ 2017 “AMERICA’S 100 BEST BANKS”