S P OT LI G H T
Yet again, Marc Ackerman
received holiday gift cards
he neither wanted nor
would use. Discussing
this with his friend, Elliot
Bohm—someone who was
always on the lookout for
a deal—Ackerman agreed
to sell the gift cards to
him at a reduced rate. In
that moment, the idea for
CardCash.com was born.
Gift Card
REDEMPTION
How CardCash.com Pioneered an Untapped Market
CONNECT TECHNOLOGY FALL 2016 // SNB.COM | 11