HEAR FROM 150 + KEY INDUSTRY FIGURES
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KEYNOTE THEATRE
As we rise from the ruins of the pandemic , it ’ s critical that we rebuild better and continue to drive positive change as an industry , so we ’ ll be examining racial diversity in our sector and how to take practical action , as well as debating the gender pay gap , equal opportunities , mental health , sustainability and event security .
We ’ ll be looking at the question that it took a pandemic to raise – ‘ How could an £ 84bn industry be overlooked ?’ and who ultimately influences our future , hearing from industry leaders on the strategies in place to ensure that we are never abandoned again .
MARKETING THEATRE
The event marketing rule book has been thrown out of the window in the last 12 months . Marketing teams have had to meet the challenge head on to communicate with their audiences in a completely different way and this will continue to be the case throughout 2021 and beyond , whether for virtual , live or hybrid events .
With the pandemic heavily impacting the events industry and the digital event model constantly evolving , audience and delegate engagement is calling for brand new creative approaches and content curation , more than ever , has to level up to prove its value . We ’ ll be discussing how to improve your speaker acquisition and engagement , social media personalisation and how to create omnichannel campaigns .
DIGITAL EVENTS THEATRE
With a huge recent surge of developments in an already fast paced area , this theatre will strip back the noise and showcase the latest and greatest tech for events and hear case studies from organisers who have implemented tech at their events , whether online , hybrid or live to another level .
Experts will also be predicting what ’ s next for 2021 / 22 and will look at how can we ensure biosecurity measures stand up against the need for an emotionally resonant experience .
ASSOCIATION EVENTS FORUM
In partnership with ABPCO , ICCA and the Association of Association Executives , the AEF is curated specifically with association planners in mind . Association events are fundamental to the members and sectors they serve , we ’ ll be exploring the impact of Covid and how planners can develop , rebuild and evolve their event programmes as we move into 2021 and beyond .
SALES EXCELLENCE THEATRE
2020 delivered sales people an unprecedented challenge , calling not only for a complete rewrite of traditional sales methodologies but also new techniques for selling and managing sales people remotely .
Flume Sales Training stepped into the breach at the height of the pandemic to support the events industry with incisive content through their free webinar series on selling in a crisis and we are proud to be partnering with them for the Sales Excellence Theatre .
With the Flume team and a selection of top sales trainers , we ’ ll be examining how selling looks in a post Covid world – the importance of putting yourself in the client ’ s shoes , why retention is your best growth strategy , how customer experience makes or breaks sales and how to produce sales proposals with the wow factor .
BRAND EXPERIENCE THEATRE
Nothing compares to the power of live experiences , and that has never been highlighted more than in 2020 . We ’ ll be speaking to the events teams behind some of the biggest brand activations and experiential campaigns . With events shuttered for the last 12 months , brands have had to find new ways to connect with their audience . We ’ ll be discussing the impact this has had on brand identity , engagement and perception and what ’ s next for experiential campaigns and sponsorship .
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