Confero Winter 2014: Issue 5 | Página 6

PUBLISHER’S LETTER confero A quarterly publication by Westminster Consulting A quarterly publication of fiduciary ideas by various contributors within the industry. Publisher Westminster Consulting, LLC. Editor-In-Chief Gabriella Martinez Contributing Editors Sean Patton, AIF® Thomas Zamiara, AIFA® Creative Director W elcome to 2014 where most of us are in the midst of cold winter days. Despite the frigid weather outside, our dedicated team has produced this edition of Confero which has as its featured discussion the topic, “EDUCATION vs. ADVICE”. We open our discussion with an interview with Mary Ellen Whiteman who is Head of the Individual Investor Experience at T.Rowe Price. Gabriel Potter and Mary Ellen discuss the challenges employers and plan providers face when trying to educate a workforce on their retirement plan and its benefits. Gabe Potter looks at education and advice for participants by referencing Prof. James Choi of Yale and his whitepaper on how participant savings and engagement habits can be improved simply by effective messaging and verbal cues in participant communications. Further in this issue, we leave the discussion of participant education and take up the topic of pension funding relief from MAP 21. Larry Peters, CPA, EA provides an overview of this recent funding option and its features. Please enjoy the other contributions to this issue of Confero and your continued feedback is both welcomed and important. Scott George, who is President of the Retirement Plans Division of M. Griffith Thanks again for your continued support. Investment Services in Utica, NY offer us an insight on a successful methodology for engaging participants and achieving p