Confero Winter 2013: Issue 1 | Page 20

TALES FROM THE TRENCHES Q & A with William L. Hughes, Managing Partner of Business Allies Group LLC William Hughes What is Tales from the Trenches about? In short, it is about you. Our readers – institutions, employers and other plan sponsors – have had their share of challenges, given the tumultuous market environment and shifting regulatory requirements. It is comforting to know your peers face these challenges and, more importantly, it is useful to know what approach they took and the final result. If you have