Confero Summer 2014: Issue 7 | Page 13

WE DON’T
JUST KNOW
RETIREMENT.
WE KNOW HOW
TO INVEST FOR IT.

Not all of your clients are the same. As an investment management leader
with more than $480 billion in assets under management,* The Principal®
understands that flexibility is the key to satisfying a wide variety of retirement
plan needs. Which is why we offer investment options managed by more
than 40 underlying sub-advisors** – including some of our own specialized
investment boutiques. So while some companies do one thing and do it well,
we’ve decided to push things further. Let The Principal give you an edge.

Learn more at principal.com/expertise
*As of 12/31/13 assets under management, $483.2 billion. **Sub-advisors for The Principal investment options are selected using our proprietary due-diligence
process that provides a rigorous and disciplined framework for identifying, hiring and retaining premier investment managers within each asset class and investment
style. It is characterized by the comprehensive and continuous review of all investment managers based on our specific investment guidelines.
©2014 Principal Financial Services, Inc. All rights reserved. Insurance issued by Principal National Life Insurance Cp. (except in NY) and Principal Life Insurance Co.
Securities are offered through Princor Financial Services Corporation, 1-800-547-7754, Member SIPC and/or independent broker dealers. Securities sold by a Princor®
Registered Representative are offered through Princor. Principal National, Principal Life, Princor, Principal Global Investors and Principal Financial Services are members
of the Principal Financial Group®, Des Moines, IA 50392. AD2713 | t131001028z