Confero Fall 2013: Issue 4 | Page 3

Features Fall Issue 2013 • Issue no. 4 10 16 20 TIME TO MAKE TIME TO REVIEW YOUR 401K PLAN SPONSOR MYTH VS.FACT THE OSTRICH DEFENSE It’s time we stop putting off our response to regulatory fee disclosures, 408(b)(2) and “make the donuts”. It is a common assumption that if a hired investment consultant has fiduciary status, there is no conflict of interest and responsibility has shifted. This article works to dispel this myth. Plan fiduciaries have already adopted a deep responsibility, whether they fully understand it or not. 10 www.conferomag.com | 1