51 Column
RENAI SSANCE OF EVENT MARKETING
Georgina Kay , marketing manager , Exhibition News , details how AI can be utilised by event marketers for an increased audience impact
cepticism about AI is rife in events marketing , but the event marketer role will be impacted by this rebirth in technology . It ’ s imperative we understand what AI means for us , including what to be wary of and what makes the most practical prompts . A great way to think about it is that we are now content reviewers of AI-generated content , rather than content creators .
Here are five ways Chat-GPT can support your events business :
1 ) Content It can alleviate ‘ writer ’ s block ’ with brainstorming
Georgina Kay and drafting of marketing , PR and even session and event descriptions . It can summarise long form text into short form text , which is great for repurposing content if needed . You can also use Otter . ai for translating your sessions and creating articles , e-books and other content post-event .
2 ) Engagement Analyse your data trends and feedback , data can be entered to find how you can improve your event for next year . You can also use other AI systems like Concierge EventBot to answer attendee questions by text in real-time , or gamification engagement to encourage relationship building through awarding attendees points every time they record a meeting with someone new .
3 ) Data You can also use Chat-GPT to provide insights for social and email campaigns and get it to show you how can improve your content to achieve the results you need . In ChatGPT-4 , you can import a CSV file that ’ s got thousands of rows and it can analyse it in minutes .
4 ) Planning Using Chat-GPT can be effective for time-consuming elements like scheduling , critical paths , checklists , budgeting , venue selection ( I used this for a brief on my venue management exam for Berlin venues ) and logistics . Mullen ( 2017 ) showed that AI can even result in better revenue management for venues using predictive pricing for ddrs .
5 ) Research Using AI to gather , manage and summarise information on screenshots of your competitor ’ s images . Keep up to date with what others are asking Chat-GPT for in the market . Analyse photos of your venue to see what changes can be made to improve the safety and experience of your attendees .
Overcome your fear by using AI in a guided way like PCMA ’ s Project Spark . Have AI champions in your workplace for any questions and check out case studies of best practice .
AI isn ’ t the ‘ be-all ’ to creating ideas but can support the brainstorming process however we need to view AI as a cheap , quick and articulate intern . Don ’ t follow it blindly ; reliability , quality and performance needs to be monitored like an intern - use your noggin ! CN
Perfect prompts
" Act like a ChatGPT prompt expert and NLP senior manager . I will share a prompt with you and I ’ d like you to upgrade it .
An upgraded prompt : l Is more precise l Provides more effective results from ChatGPT l Provides a clearer , better answer l Here ’ s my prompt : [ Enter Prompt Here ]” www . conference-news . co . uk